| Since the birth of the Communist Party of China,news public opinion has been a sharp weapon for the party to mobilize and organize the masses to carry out revolutionary struggles.The "pen pole" and the "gun pole" are on the same footing in the war.In the new era,the situation of the National conditions of the party is changing rapidly.The traditional news and public opinion work of the Communist Party of China is increasingly difficult to adapt to the profound changes in the public opinion environment,communication pattern and media technology.Improving the power of the press and public opinion to communicate,guide,influence,and trust is a major strategic move by the Party Central Committee to seek and follow suit.It is an objective need to improve the Party's ability to govern and an urgent need to consolidate socialist ideology.It is also a practical need to tell the world a good Chinese story.In view of the reality,our country frequently falls into the "aphasia" situation in the international public opinion field,and ideological struggle is often at a disadvantage.Basically,the "four forces" of the party's news public opinion are not strong.In terms of communication power,the communication power of Chinese news and public opinion is relatively weak compared with that of Western developed countries,and it needs to be improved in terms of the choice of topics and agenda setting,the timeliness of media communication,and the landing effect of news communication.In terms of guiding power,the problems such as the tedious content of news reports,the single way of guiding news public opinion,and the lack of guiding style make the promotion of guiding power constrained.In terms of influence,the traditional media influence as the party's "mouthpiece" has weakened.Whether it is a position of public opinion or a means of communication,it has been challenged by new media.The international influence of mainstream media is also limited,and the audience is small.In terms of credibility,under the influence of marketization and profitability,some news media ignore social benefits,abandon the true nature of news,and report distortion,misrepresentation,aphasia,and failure of some major and sensitive issues.The sense of justice is missing,and the supervision function is virtual.The four forces of the Party's news and public opinion influence and restrict each other,and the existence of a certain force will restrict the promotion of other forces.Therefore,the search for ways to upgrade needs to first look for the problems behind the "four forces" problem.That is to say,the "four forces" of the Party's news and public opinion are constrained by the essence and deep-seated reasons.From the main body level,the Communist Party of China is the upper body of news public opinion,and the party's strong leadership has not yet been fully demonstrated;Some of the leaders in the work of news and public opinion are old-fashioned,have panic skills,and lack of innovation ability;As the party's "mouthpiece",the mainstream media's own "four forces" are not strong;Some journalists lack political determination and the political consciousness of the news work force needs to be improved.From theinstitutional point of view,the traditional structure of the hierarchical system is impacted by the communication technology,and the relatively lagging management mechanism hinders the promotion of the "four forces" of news public opinion.To find out the cause of the problem and then solve it in a targeted way is the basic logic of adhering to the problem orientation.Upholding the unity of the party's management of the media and respecting the laws governing the dissemination of news and public opinion is of great significance for enhancing the party's ability to govern,and it needs to be adhered to consistently.In building the news force,we must focus on strengthening the political awareness of management and leaders and improving the professional ability of news professionals.In terms of institutional mechanisms,we must deepen reform and establish a sound news media guidance mechanism,a news talent management mechanism,and an emerging media supervision mechanism.Innovation is the driving force for leading development,and the key to improving the "four forces" of the Party's news and public opinion is to adhere to the correct innovation of the work of news and public opinion. |
