| Under the premise of rapid growth of new media technologies,the network has been opened up as the main position of information dissemination,grasping the right of network discourse,correctly guiding network public opinion,and gradually become a problem that must be considered in the new network environment.At present,the state-led media convergence project is facing both opportunities and challenges.On the one hand,the diversified channels of information dissemination brought about by the network provide favorable conditions for innovating the forms of information dissemination,news reports are moving towards a new window of change;on the other hand,from the perspective of text,information dissemination in the context of new media is also facing changes in the narrative mode.The discovery of the narrative mode of network news and the psychological satisfaction of modern audiences,which emphasizes participation,make the content construction and meaning diffusion of network news move towards a new communication paradigm.At the same time,with the innovation of network narrative construction and the inherent effect of public opinion guidance,the relationship between news and public opinion has also changed.In such a critical period of parallel development and reform,it has become a valuable proposition to explore the relationship between network news narrative and network public opinion.From the perspective of news narratology,this paper interprets the attributes of network news narrative and network public opinion,and points out that network news narrative has the characteristics of new media,such as diversification of narrators,diversification of narrative means,concise and liberalized narrative language,in order to meet the current communication needs and acceptance tendencies;in the context of the construction of such narrative mode,the promotion of technology empowerment is accompanied by the promotion of technology empowerment.On the other hand,due to the negative characteristics of the subject of public opinion,such as emotional and irrational,under the guidance of the national public opinion guidance policy,the necessity of network public opinion guidance has become increasingly prominent.It is on this basis that this paper,through text analysis and discourse analysis,explores the guiding path of network news narrative to network public opinion from three aspects of narrative voice,narrative structure and narrative discourse.Specifically,in different guiding processes,the focus and perspective of the narrative voice of network news determine the audience's agenda objects,as well as the perspective and way of viewing the problem,namely "what to see" and "how to see".Secondly,under the influence of new communication technology and communication needs,the narrative structure of network news forms a filling structure dominated by timeliness,a spindle structure dominated by stories and a spindle structure dominated by stories.The multi-faceted structure of experiential dominance leads to the core concerns of public opinion,the development trend and the perfection of the perception of facts by the main body of public opinion.Finally,the integration of media technology endows the narrative discourse of network news with the characteristics of interaction and productivity,reshapes the interaction distance between the main body of public opinion and text,and further reduces the acceptance on the premise of balancing official and folk discourse.The threshold of public understanding and acceptance,but at the same time,due to the lack of effective gatekeeping management,it is easy to bring irrational tendencies to public opinion.Therefore,it is necessary to standardize it from the aspects of improving public media literacy,improving media auditing mechanism and strengthening the comprehensive governance of the government,so that network public opinion can return to objective rationality and play a more active supervisory and constructive role in social life. |
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