Research On The Formation And Guidance Of Public Opinion

In recent years, the number of reversal news increased. Reversal of news is not accidental, but has a background of the development of society and the media environment deeply. Admittedly, with the further development of media technology, the public for receiving more and more news and information convenient, speed of expansion of the Internet platform; also, for the public to bring a free, open platform of speech. The progress of communication technology, diversified forms of communication,public media literacy increased to a certain extent, the impact of the traditional media in the form of public opinion.In the new media environment, everyone has a microphone, all become news producer,At the same time,news communicators,in order to seize the initiative,timeliness for news, in the case without verified, then poured into the public eye, these conditions appear to reverse the news of potential problems, the formation of public opinion is also affected by many factors the reversal of the news, public opinion has become more important in the inversion behind every piece of news. The news media are reversed,and the participation of the public and the media.This paper selects the typical high strength against the reversal of news case,to explore the reasons for the reversal of news,news media elements,reverse generation factors, development process, in order to obtain the specific measures to guide public opinion. Explore the reversal new.The reason behind the smell, can see the emergence of many complex factors presented results, each time reversal news, public opinion and public opinion to the development trend, the context of how to guide the development of public opinion,are explored in this paper. The news is not a temporary reversal,the phenomenon of phase in the future, the predictable time reversal, the news will still exist,the public discussion upsurge will exist, therefore, for the study of public opinion formation and guide the reversal of news, is of practical significance, contribute to the standardized development of public opinion.