Study Of "Apple Fans" On The Media Environment Of Wireless Network

The wireless network develops unceasingly and applies in the expense classelectronic products, makes the wired network medium to derive one kind of newvector under the new dissemination way, namely wireless network medium. Thewireless network medium is in a new media development new carrier, but expendsclass the electronic products to graft in the wireless network, then was born thewireless network to transmit the terminal, such as apple series product ipod, ipad,iphone and so on. Now, has the wireless network transmission function terminal tobecome the dissemination quietly in the media domain the new medium, this kind ofnew medium oneself has the very formidable dissemination function, causes the entiremedia domain to enter to a front development environment. Immediately, domestic tois had the audiences the wireless network to transmit the terminal the apple productto pursue crazily holds, the apple product itself took one kind of front science andtechnology the electronic products, simultaneously have become present wirelessnetwork medium typical representative, affects mutually in the apple product dualstatuses in the situation produces apple fans, since the wireless network mediumreceives the audiences, simultaneously also is the apple product receives theaudiences, under the new media environment, the research of the apple fans isspecially the numerous communities, has developed the new domain for thedissemination study theory and the practice application.This paper as a wireless network media apple and electronic products of specialaudience "apple fans " as the research object, by "fan" study related theory and the useand meet the theory as the theoretical basis, the "apple fans" an empiricalinvestigation and study, questionnaire investigation, in-depth interviews andobservation a deep research on the basic of apple fans’ characteristics and electronicproducts to the consumption of the apple and the use of wireless network mediacognition; Apple fans of the group of fans phenomenon description carefully, mediademand of apple fans and media use theory and combined with the actual careful analysis.Through the study, the author thinks that, apple fans is not excessive addictionmedia fan group, but a rational thinking of community, members of this groupgenerally get higher education and have a better ability accepting new things, themedia or terminal with media content can master certain degrees, most of the applefans take more attention on new technology, new function dynamic, is basically a kindof rational and can be controlled with the obsession with love. Study found the applefans base as the medium fan value at several points in the new media age, also foundthat wireless network media development characteristics of the three media theoriesof Marshall McLuhan. Finally this article on the current wireless network analysishighlighted four issues of media development, and gave the appropriate solutions forthese outstanding problems.Then, I regard that the wireless network media environment "apple fans" studyfound an outstanding problem discussed and analyzed, think that the new mediatechnology update too quickly led to the audience of the new media technology andits use appear lost, new media of the audience in the use of new media in the processof experience show blundering attitude; The development of new media because notmature in media service there still has many insufficiencies, medium terminal and therelative separation medium content and make wireless network media development isnot balanced development of risk, then, this paper aiming at these problems thecorresponding countermeasures are put forward, should think media to the audiencefor technical popularization, cultivating new media audience and grow up together;The new media should pay attention to the audience demand, improve media services;Media terminal and media content should be merged development, constructing theharmonious of the media culture atmosphere. People think this paper in the theory andpractice significance is to select the new audience research object "fan group " as thetheoretical perspective, and will "fan research" theory to wireless network mediaenvironment of the special audience "apple fans", from them, study found that thecurrent wireless network media in the process of development problems and proposesthe corresponding solution countermeasures.