The Value Of Network Short Video And Its Realization Path

In the new era of the development of information technology,network short video,with its easy and funny plots and fragmented expressions that meet people's viewing needs,has gradually demonstrated strong media vitality under the support of Internet technology.However,while its influence is increasing,its own problems and contradictions such as inadequate network short video censorship and vulgar content have become increasingly prominent.Therefore,purifying the network short video environment from the inside out,recommending algorithms with positive values to guide,and strengthening the network short video value leadership is very important.This article will start from the perspective of value theory and use network short video as the research object to explore the realization path of the value of network short video.The text is divided into five parts.The first part is an overview of network short video.It summarizes the definition of network short video,summarizes the characteristics of network short video from the aspects of content production,expression behavior,and interaction methods,and summarizes the development of network short video according to the actual situation.status quo.From the perspective of Marxist value theory and the 5W model of communication,the second part expounds the value presentation of network short video.The third part confirms and sorts out the shortcomings of value transmission in the network short video in the form of questionnaire survey.The fourth part discusses the concrete manifestation of the deviation of value transmission from four aspects of false sales,information overload,pornographic violence,and promotion of superstition,and further analyzes the causes of its value deviation from three aspects of environment,platform,and users.The fifth part proposes a solution to the value deviation of network short video.This article believes that network short video should adhere to the combination of governance and guidance,as well as the coordination of self-discipline and other disciplines.First of all,from the four aspects of improving the platform's own review gap,adding a user supervision and reporting mechanism,adhering to the implementation of national laws and policies,and improving users' own media literacy,they should do a good job in the management of network short video and purify the online short video environment.Secondly,strengthening the value of network short video is the key to solving the problem of network short video.We must adhere to the bottom line of creation,grasp the first level of production;strengthen the output of content,promote the core value of society;enhance the visual beauty,and strive to improve the quality of content.