Research On The Interactive Ritual Of The Reality Show Of Competitive Sports

With the continuous development of online video app and social platform,a large number of viewers participate in the interaction and their feelings are paid more attention.In recent years,as a variety show type,reality show is more and more loved by the audience,and the development of its program type is also valued by various production companies,including competitive sports reality show,but there is no pop show.From the perspective of the interaction between the program and the audience,this research mainly discusses how the program gets the high attention of the audience and the interaction effect between the program and the audience during the program broadcast.This research is conducive to the program producers to deeply understand the needs of the audience,produce the content of the program that is more loved by the audience,and cultivate a loyal audience.The competitive sports reality show selected in this paper is "Dunk of China".It adopts literature analysis,case study,content analysis and participatory observation to collect and record comprehensive data.In addition,we use the interaction ceremony theory of Randall Collins for reference to analyze the interaction ceremony of the program.The name brand,sponsor,production team,review organization,participants and audience are all the preconditions for the formation of the interaction ceremony of the program.When the audience watches the program,the program site and network platform provide the interaction place where the virtual and the real coexist.In the interaction process,we set the boundary for the outsider and create a common concern The focus of tiktok and sharing their emotional experience form the elements of interaction ritual.Youku,Weibo,Zhihu,Douban and Tiktok,etc.,are seven interactive platforms to create interactive situations for audiences.The interaction between audience and program,audience and audience can accumulate emotional energy while sharing emotional state.The research found that the audience gained a sense of identity and belonging in the process of interaction ceremony,accumulated emotional energy,and more respect for basketball,established a positive cognition of the brand image of the program in the interaction,and promoted the industrial layout of the program brand.There are someproblems in competitive sports reality show in China,such as over entertainment of content,lack of original consciousness of producers,lack of interaction between audiences and programs,etc.,and it is proposed that the future development of competitive sports reality show in China should use various elements of program content production to attract group focus;producers should pay attention to the brand development of original programs and accumulate more emotional energy of audiences;We should take the audience as the basis and create interactive situations in an all-round way.