Research On Innovation Of Large-scale Thematic Interview Activities In The All-media Era

In the all-media era,the way of news' disseminations and the information demands of the audience are increasingly diversified.For traditional media,in order to adapt to the developmental environment of the all-media era,improve the quality of news reports,adapt to the reading habits of the audience,and meet their information needs,they also start to innovate news activities.The large-scale thematic interview activity is one of the main forms of reporting by the traditional mainstream media,and is also one of the important ways to reflect the comprehensive development level of a region,convey the views of the party and government,and propagate mainstream ideas.In the all-media era,traditional media innovate the interview,report,and communication mode of the large-scale thematic interview activity is of great significance to enhance the development vitality of large-scale thematic interview activities and to promote the innovation and transformation of traditional media in the all-media era.This paper takes the Shanxi Evening News " Thousand miles along the Yellow River" large-scale interview activity as the study case,by consulting relevant literature,analyzing text content,researching specific cases,investigating the situation in the field,and interviewing with event's staff to research this large-scale thematic interview activity's innovation in the news writing,news generation,especially of the news communication channels.On this basis,to analyze the innovation value of this large-scale interview activity,as well as the inspiration of the innovative development of Large-scale thematic interview activities and the transformative development of traditional media in the future.This paper is divided into five parts.The first part is the introduction.This part mainly explains the reasons why choose this topic,the research status at home and abroad,the contents of this research,the methods of this research,and the innovations and shortcomings of this research.The second part is the overview.Firstly,introduce and analyze the large-scale thematic interview activity from the four aspects of definition,elements,characteristics and activity preparation.Secondly,introduce the Shanxi Evening News " Thousand miles along the Yellow River" large-scale interview activity,mainly introduce the overview of the activity,the reason why initiate this activity,and the concept of the activity reporting.The third part is the key part of this paper.This part analyzes this large-scale thematic interview activity's innovation from the perspective of collection,generation and dissemination.And carries on the depth analysis and the theory summary of the innovation in the editing and reporting.The fourth part analyzes the innovation values of this large-scale thematic interview activity from different perspectives.The last part is based on the analysis about the editing and dissemination of this large-scale thematic interview activity,and the innovation of value,carry out a deeper thinking,aiming at the problemsof large-scale thematic interview activities and the transformative development of traditional media in the current all-media era.With the method of drawing big picture out of small facts,puts forward the inspiration and developmental strategies for the innovation of large-scale thematic interview activities and the transformative development of traditional media in the future.Studying the Shanxi Evening News " Thousand miles along the Yellow River" large-scale interview activity is not only to study the developmental innovation of the large-scale thematic interview activity,more importantly,can see the changes of the traditional media in the all-media era.Especially the local traditional media in Shanxi,who face the developmental environment in the all-media era,as well as the impact and pressure brought by the rapid development of new media,instead of standing still and stagnating,they have made corresponding adjustments with the changes of media environment and made flexible innovations to maintain the competitiveness and developmental vitality of the traditional media.It is a solid step out of the transformative development of traditional media.However,this step is of great significance to the development of traditional media in the all-media era.