Research On The Successful Export Path Of The TV Format Of I Am The Actor

Export of TV Format,in essence,represents global extension of core TV shows at home.And it is fairly to say that the direction of export can have a great impact on the balance of power between two trading sides.Taking the TV format trading of I AM THE ACTOR as research object and chiefly adopting the methods of interview and participatory observation,this study deeply analyses reasons why the format can be successfully exported to Europe and America as well as its holistic and three-dimensional export path.From this thesis,the author also combs out the current development and future direction of China's TV format exporting market.What the author finds in this thesis is that there are such three main bodies as copyright owner,buyer and intermediary agency when it comes to international trading of TV format.And there are also three phases in the process of trading.Before purchasing,key factors that influence the purchaser's decision lie in originality and uniqueness of the format.Intermediary agency,in this stage,serves as a solid bridge connecting the two sides.It is worth mentioning that simple business operation can better suit Western buyer's taste.When purchasing,the two sides would come to an extremely elaborate and prudent agreement on each other's responsibilities and obligations.In this phase,TV Format Bible is not a necessity any more for regulations on trading operations vary in different regions.After purchasing,such factors as international relations and production cost all influence whether or not the TV Format will be well-received at abroad.Cultural proximity is found to be of limited help for the export of universally received TV Format.Instead,TV Format that undergoes indigenization can profoundly matches local audiences' cultural background and values,effectively lowering cultural discount surfacing when media resources are transferred between disparate countries.Currently,the fact that export of TV Format in our country is still germinating and the its strength of cultural countercurrent is far behind enough indicates that format flux between the Orient and the Occident still assumes clear asymmetry.Therefore,to facilitate the export of TV Format,China still has a long way to go.Apart from urging relevant TV program sponsors to swing into action to improve originality,prefect copyright and cultivate professional personnel,there are still a lot to be done such as speeding up industrialized operation as well as building impeccable and systematical industrial market for TV Format.