Comparison Between Chinese And Western Design In Format And Study Of The Development In Format Design

Modern format design, an important part of design art. It is not only a kind of skill, but also a strong combination of skill and art. With the development of society, the concept and the external performance of format design is under change without being noticed. There isn't any accurate evidence in theoretical studies to show the origin of format design. Meanwhile, format design is greatly influenced by the analysis of the development and the trend of format design as well as region, nationality and technology. That of each nationality develops its own characteristics in different historical phases. During the early stage of western format design, it mainly records nature and incidents, such as the cuneiform in Mesopotamia, paper grass in Egypt, ancient Greece and Rome. However, the application of computer technology brings a revolution in format form whose styles are really complex. As china is rich in traditional culture and has a long history, format design here is numerous and diverse in style, and received great achievements in worldwide design history. Oracle format laid the foundation for the format of Chinese character. The format of bamboo slips played an important role in text written style. The invention of papermaking and printing contributed to the birth of modern -style books. Because of the influence of the modern western culture, modern Chinese format design is widely used, which is based on figure, letter and tinct. Meanwhile, the basic elements are widely used in the visual communication, which gradually developed through imitating, referring to and fusing certain western design art schools, and indicated intense complex of western pattern. With the trend of globalization and assimilation, people still have to pay attention to and appreciate their own traditional culture, so as to fully know the cultural importance and permanent value of design art.