Research On The Sub-cultural Phenomenon Of Male Beauty Bloggers

Internet subculture covers diverse values,and it creates a variety of subculture groups while dividing the audience's attributes.As an increasingly important part of the Internet ecology,online celebrities demonstrate distinct subcultural characteristics.With the extension of cultural openness and social inclusiveness,the referential meaning of online celebrities also presents the trend of de-stigmatization.This paper examines male beauty bloggers' deconstruction and reconstruction of gender from the perspective of subculture and communication.Meanwhile,it pays attention to reviewing and analyzing the historical reasons and social roots of the audience concept and its transformation from aesthetics and identity.This paper is roughly divided into four parts.The first part is the introduction,which reviews the current research situation,content,methods,and significance of this phenomenon.The general logic of the text is that it first presents the media phenomena of male beauty bloggers,including its presentation state and form of expression.Then it analyzes the current new generation of audience's aesthetic taste by these phenomena.Finally,it explores why this aesthetic taste takes shape.This part mainly traces to the source from cultural identity,that is,phenomenon presentation-aesthetic exploration-identity tracing.The evolution of online celebrities always depends on the change of media technology,whose characteristics not only boost but also restrict their growth.The field of media platforms keeps changing.Once a new technology is generated and popularized,the possibility for some potential media celebrities is provided,thus cultivating the stylized online ones with the brand of due technology platforms.Therefore,this paper first studies the evolution mechanisms and characteristics of online celebrities' videos based on the communication theory.That is,it reviews the macro environment of the rise of male beauty bloggers.After that,it goes to their classification and the analysis of their performance model.Secondly,it reveals the essence of masculinity by seeing through the phenomena of male beauty bloggers.Under the aesthetic field and based on masculinity,this paper transversely discusses and compares traditional masculinity and emerging masculinity through culturalresearch theories and related historical materials.Meanwhile,it traces back to the rise of unisexual aesthetics and traditional Chinese masculinity.Finally,this paper has a deep insight into cultural identity,which centers on the path of identity,the new stylization of the subculture,the rise of women's aesthetic consciousness,and people's anxiety about gender temperament to elaborate and think.The evolution of online celebrities reflects the changes of the culture of the times and partly changes the lifestyle of teenagers.The transitional Chinese society needs to embrace diverse cultures.We should not focus on the surface meaning of body symbols but emphasize their essence with promotional implications.It is worth noting that we should never fall into the discipline of business ethics after casting away from that of political ethics,whose nature of instrumentalism has not been entirely dispelled.Moreover,we should also keep a moderate vigilance against the new trend of alienation.