Research On The Construction Of Male Image By Male Beauty Bloggers In Short Videos

With the increasing pace of life,people's free time is becoming more and more fragmentary,in this situation,people's reading activities have been shown as fragmented reading form.Correspondingly in the field of video,the new mode of fragmented viewing——video with less content and short time has developed rapidly and is popular with people.On the other hand,in the process of the rapid rise of mobile video,the content aspect gradually shows the trend of vertical subdivision,in which short video with beauty makeup as the main content has been standing out because of its huge commercial value and wide audience group,and has maintained a high popularity.Based on the gender dimension,this paper uses content analysis,text analysis and interview to analyze how the short video of male blogger's beauty makeup constructs and presents male image.The first part of the article on the relevant theories:gender theory,the concept of media image and the development of male image into the elaboration.The second part analyzes the male blogger's own image and content creation,the personal image from its age,appearance characteristics,language,body movements,personality and temperament five aspects of sample data statistics;video content creation from the video theme,lens language,shooting scene,video music,video of six aspects of sample analysis,finally depicts the beauty of the short video of the male image features.The third part makes a more in-depth summary of the features of its male image,and analyzes the factors that may affect its image formation and development.The last part rises the whole,thinking about some confusion and problems that appear when the media construct the male image.Through the above research,it is found that the male image in the short video of beauty makeup breaks the traditional gender ideology,the new male media image occupies the peak,promotes the gender cognition development of the audience,the boundary of the gender role is no longer strictly guarded,and at the same time,it also deepens people's cognition of beauty makeup to a great extent.But there are also many problems:the lack of traditional male image,the commercial value of short video based on beauty makeup may also objectify male image,and so on will cause the abnormal development of gender consciousness.Of course,the construction of gender image will be affected by all aspects,only by balancing each other to construct a healthy male image or female image,and promote the development of gender awareness.In many studies,the mass media is considered to have the functions of information dissemination,detection environment,social coordination and cultural transmission,whether in newspapers,magazines,radio,television or mobile social media,the various forms of communication,the content of which can reflect the current social culture.After combing and reproducing the male image in the short video of beauty makeup,it can reflect the current situation and development of gender theory in social culture,and think about the status and development of male social image in social change.