The Network Propagation Environment Newspaper Reviews Development Strategy

As an important role of opinion leaders,newspaper reviews press reviews of the longest formof media news commentary.Newspaper comments have been relatively stable, but when thenetwork era, began to experience the impact of gradual change. Propagation environment of theresearch network is how to exert influence on newspapers, a newspaper report reviews how shouldthe formulation of development strategies is valuable.This article first begin by reviewing the history of the development of networkcommunication before the birth of a newspaper report comments, and briefly summarizes thecharacteristics of the traditional media environment in the newspaper press comments. Followedby the birth of the characteristics of the network communication discusses the generation andenvironmental characteristics of the network media, and analyzed the formation mechanism of thenetwork communication environment, as well as new features of the network communicationenvironment compared with the propagation environment. The third chapter analyzes the networkcommunication environment on a newspaper report comments. This effect is divided into adominant influence, is also divided into a recessive effect. The reasons for these effects, includingnetwork technology support needs of the audience changes, and so on. Final chapter analyzes theNewspaper in the network communication environment, the development strategy should be taken:First, should recognize the form to receive the necessary integration to adhere to the inevitableindependence; Second, we must grasp the opportunities provided by the network environment fornewspapers and news commentary, and strengthen itself with the network difference advantage ofthe media. The intention of this paper is that the impact on the newspaper report reviews thedevelopment of network communication environment, and need to make adjustments in this mediaenvironment in the development strategy of the Newspaper comments provide some suggestionsand refer to this field of research Newspaper reviews.