Research On "Content Social E-commerce" Based On Internet Red Economy

The Internet celebrity economy is a new thing derived from the Internet at the speed of light.This new economic model is the product of the times and the historical trend.And "content social e-commerce" is one of the more mature and common models in the business model of the celebrity economy.Compared with e-commerce in our traditional perception,"content social e-commerce" has adopted a more efficient,more diverse,and more free marketing idea,which allows us to quickly get information feedback from users.Promote the rapid operation of the entire model.Studying the industrial chain structure and monetization drive of "content social e-commerce",exploring the connection between online social content platforms and e-commerce,and deeply analyzing this new cross-platform and cross-layer economic phenomenon can help us promote this This new era of marketing methods has been optimized and improved,thereby better promoting the steady and healthy development of the entire "content social e-commerce"."Content social e-commerce" has its own unique attractions such as diversified shopping scenes,close interpersonal communication,decentralized consumption,and active search shopping.Compared with traditional e-commerce,social e-commerce is to create a new link between e-commerce,people,and goods.Its advantages are obvious: users are not only consumers,but also recommenders of goods.At the same time,traditional e-commerce has encountered growing bottlenecks in operating costs,advertising costs,etc.,and its leap to social e-commerce has historical inevitability."UGC" has become the mainstream attribute of the current social platform.Consumers have an urgent need for opinion leaders,rich scenarios,decentralization,and two-way communication.Social e-commerce is in the cost of drainage,user stickiness,precision marketing,supply chain efficiency,decentralized communication It has natural advantages in other aspects.The industrial structure of "content social e-commerce" includes content social platforms,celebrity brokerage companies(MCN institutions),supply chain manufacturers or platforms.And the role of "content social e-commerce" has become six major drivers,including three major mechanisms and three key points.The three major mechanisms are trust mechanism,flow mechanism,and interaction mechanism;the three key points include web celebrity live broadcast + short video,web celebrity content planting,and web celebrity matrix.The above elements work together to promote the efficient operation of the entire process of "content social e-commerce" and achieve ultimate realization.Under the loose soil of the new online red economy,social e-commerce has obvious advantages and ample room for development.There is ample room for live broadcast e-commerce,new opportunities for overseas traffic,vertical operations towards fine-grained operations,and talents to break the circle and seek long-term development.Social e-commerce is enough to take advantage of the wind.But at the same time,social e-commerce also encountered urgent problems such as trust crisis,MLM risk and compliance issues,difficulty in supply chain quality assurance,flow crisis caused by the ebb of the capital,and contempt for products and services.To address these issues,we need to improve social network laws and regulations and strengthen law enforcement;unite industry departments to strengthen upstream and downstream management of the supply chain;seize the new retail model,integrate online and offline;and improve the mobile social e-commerce supporting system.