The Field Analysis Of Content-oriented Internet Celebrity In The Age Of Social Media

In the mobile Internet era,new media become the mainstream access to information,an endless stream of wed celebrity to divide their own exclusive areas,with a unique symbol to seize the attention of capital.They became the star of the cyberspace sensations,opinion leaders and content producers.This paper uses the method of semi-structured interview and virtual ethnography research methods,the selecting type of the implications of the current era of social media network red field analysis.First,this article combed the historical evolution process and the periodic characteristics of the internet celebrity,and get high quality content is internet celebrity keep vitality.Second,from Bourdieu's field theory on the analysis of the structure of Content-oriented Internet celebrity position and transformation in the form of capital.The author through the study found that type of the content of the existing network red main types are divided into:Content of the electricity,advertising,Pay for content.The Content-oriented Internet celebrity in the perspective of field theory reveals the net square widespread pursuit of "network TV ratings" and "lap ladder" phenomenon.In the internet celebrityfield,content type red net content creation,practice of sharing knowledge,ultimate goal is to realize the transformation of the capital.,this is the necessity of internet celebrity field homogeneity.Compared to self-promotionInternet celebrity andinternet celebrity in appearance,Content-oriented Internet celebrity with premium content gathered popularity,has certain progressive significance.But at the same time should also see web Content-oriented Internet celebrity also inevitably restricted by the business logic.