A Survey And Thinking On The E-commerce Internet Celebrities Industry In Hangzhou

A Internet Celebrity means a person who is popular with netizens because of an event or behavior or online life,or who continue to export professional knowledge for a long time.The emergence of internet celebrity is the result of the comprehensive effect of the interest community such as company,media and audience psychological needs in the network media environment.After years of development,internet celebrities began to practice commercialization.In 2016,the word was completely red,and the web star economy also broke out.Due to the strong Internet and e-commerce atmosphere,Hangzhou has gathered a number of internet celebrity.Because of its strong liquidity,Taobao,which is in Hangzhou,has become the largest online redemption platform in China.The young and beautiful internet celebrities are led by their own tastes and visions,promote their visuals,gather their popularity on social media,and rely on a large fan base to conduct targeted marketing,thus turning fans into purchasing power.However,while the internet celebrity and its economy developed rapidly,it also caused many negative effects.The public's recognition of the internet celebrity is not high.Therefore,this design will focus on the Internet Celebrity of Hangzhou E-commerce,using the literature data method,in-depth interview and participation observation.I will visit Hangzhou Red Hat Incubation Company,the apartment and studio of internet celebrity,Taobao and other places.Also,I will contact with the lnternet Celebrity in Hangzhou.their company personnel,Alibaba employees,other social forces and academic experts.I try to use a set of in-depth reports to present the status of e-commerce internet celebrity in Hangzhou.