Research On The Influence Mechanism Of Knowledge Transfer-From Museum To Tourist

The museum is a centralized display area of historical changes and cultural features of a country or region.It is an important place for the retention of urban memory resources and the main urban space for the realization of culture communication.With the increasing popularity of cultural tourism,museum tourism has become one of the most important cultural tourism methods in recent years.The museum covers a wide range of cultural forms,including both physical and cultural forms such as architecture and cultural relics,as well as spiritual and cultural forms such as religion,which fully meet the tourists' needs.The function of public welfare and education make it an effective platform for knowledge dissemination,a wealth of historical and cultural knowledge is gathered here,giving tourists the travel experience that is different from the old ones.China 's museums have always stayed at the level of general display of exhibits and the simple exposition of knowledge information,so there is still a lot to do to dig out the true values of cultural resources.Museums are subject to a traditional educational authority,which makes the serious and dull atmosphere in museum become normal.As a result,museums are unable to build up a equal environment for communication with tourists,which is leading to inefficient knowledge transfer.In the context of the rapid development of the knowledge-based economy,the knowledge transfer in museums needs to be more efficient and innovative,so that the museum will be upgraded from a "mysterious treasure room",to a newly cultural space integrating knowledge learning,leisure experience,and social interaction.Museums like the National Museum have collections from different times and forms,these collections are precious both in cultural and educational way.This article creatively introduces the concept of knowledge transfer into the research category of museum tourism.It takes the National Museum as the research object and studies the knowledge transfer between museums and tourists from the perspective of tourists.Through reviewing the existing literature and considering the characteristics of knowledge transfer in museums,a theoretical hypothesis model has been conducted,which including tacitness of knowledge,knowledge expression capacity of museum,tourist' s knowledge accept intention,absorptive capacity,visiting engagement,and knowledge transfer performance.Next,conduct a questionnaire survey on museum visitors,use SPSS25.0and Smartpls3.2.8 to test the theoretical hypothesis model.The main conclusions are asfollows:First,unlike the negative effect of tacitness in the knowledge transfer of general organizations such as enterprises,the tacitness of museum knowledge has a direct positive effect on the knowledge expression level of museums,knowledge accept intention,and knowledge transfer performance,this is also an important finding of this study.Second,the subject characteristics of knowledge transfer directly contribute to the knowledge transfer performance.Museum and visitor are the main subjects of knowledge transfer.The knowledge expression level of museums,tourist' s knowledge accept intention,absorptive capacity and visiting engagement are proved to have a significant positive impact on knowledge transfer performance.The results also show that different ways of visiting have different impacts degree on the final transfer performance.Third,there is a mechanism by which the characteristics of knowledge affect the transfer performance by affecting the characteristics of both parties in museum's knowledge transfer.Tacitness has a direct positive effect on knowledge transfer performance,but the degree is weak,it can be enhanced through the intermediary role of museum's knowledge expression level and tourist accept intention.Fourth,the knowledge expression level of museum plays an important role in knowledge transfer.It can not only affect the knowledge transfer performance directly,but also has an intermediary effect between other variables and transfer performance,enhancing the significance of the impact.Based on the above conclusions,this study puts forward suggestions on how to improve the museum's knowledge transfer performance.Firstly,museums should pay attention to visitors' interactive experience and improve the its narrative ability.Secondly,shorten the distance between the public and museum as well as cultivate the public's museum awareness.Thirdly,enrich the way of knowledge display and expand the scope of knowledge transfer.Finally,encourage visitors to keep their desire for exploration and curiosity,in the meanwhile,increase visitor's initiative in the whole visiting.