The Research On Development Strategy Of The Anhui Xinhua Distribution Group Corporation Ltd.

With the changes in management mechanism and market environment brought about by the mechanism reforming in the publishing industries and by the entering into WTO, the Anhui Xinhua Distribution Group Corporation Ltd., a conventional state-owned enterprise with a history of 54 years, is faced with gigantic challenges. In front of the severe competition and fierce challenges, the Anhui Xinhua Distribution Group Corporation Ltd. has to put forward a comprehensive development strategy. The writer, as a staff of the Anhui Xinhua Distribution Group Corporation Ltd., makes her own viewes. That is, to strengthen the main business and also to pay attention to the diversify development, by way of implementing "three innovations" and "five strategies". With these efforts, the Anhui Xinhua Distribution Group Corporation Ltd., as a large culture industry groups ,will step into the "top five" list of Xinhua Bookstore industry in China.At first, this paper describes the status and profile of the Anhui Xinhua Distribution Group Corporation Ltd.. Then the paper reviewes the strategic management theories and some definitions used in the paper. Chapter 4 is environmental analysis of the Anhui Xinhua Distribution Group Corporation Ltd., which includes the outside environment analysis with the PEST model and Porter's five forces model, and also the analysis on the tangible and intangible sources of the Corp. Chapter 5 is SWOT analysis of the Group, that is analysis of strengths, weaknesses, opportunities and threats. Chapter 6 and Chapter 7 are the formulation of the development strategy and some solutions to the potential problems in the implementation and control of the strategy.