A Study On The Spread Of Wechat In The Elderly

At present,the two distinct characteristics of Chinese society are aging and digitization,and the coexistence of the two makes how to realize the digitalization of the elderly become a social issue of great concern to the public.On the one hand,it will bring more convenience for the elderly group to enjoy the digital dividend.On the other hand,with the size of China's Internet users approaching the peak,the elderly Internet users have become the most potential growth group.The huge growth potential and consumption capacity makes them very likely to become the future of the Mobile Internet industry an indispensable dividend.Therefore,how to help the elderly enhance digital cognition,dispel digital fear,mobilize digital participation enthusiasm,establish digital thinking,improve digital skills,expand digital survival path,cultivate digital media literacy,realize "Digital Inclusion",is the current social context is worth thinking about and solving the problem.As the navigator of the elderly,Wechat is undoubtedly the key factor to attract the elderly to the Internet in the first place.Compared with other applications,its simple interface,simple operation,practical and convenient,is the only choice for the first time for the elderly netizens.Wechat,as the media platform with the largest number of elderly users,is the best entry point to help the elderly realize digital transformation.This paper is divided into six parts: in the introduction part,the research background,significance,purpose,relevant literature,research methods and innovations of this topic are summarized;The overall orientation of the basic characteristics of the use of Wechat by the elderly group was made,and on the premise of having a broad understanding of the basic situation of the survey subjects,in the second chapter,the author gives some conclusions about the length of using Wechat,frequency of using Wechat,the proficiency level,the function of Wechat,the preference of content form and the habit of sending and receiving messages,this paper mainly investigates the adoption and use of Wechat by the elderly group,analyzes the three factors and three motives that affect the adoption of Wechat by theelderly group,and summarizes the evaluation and influence of the use of Wechat by the elderly group The third chapter is an important part of this research,which deeply reflects the problems behind the use of wechat among the elderly,including the evolution of the digital divide brought about by the use of Wechat,the analysis of the main reasons for using wechat platform to spread rumors,as well as the exclusion of old people from wechat.In Chapter 4,in the end,the author summarizes the research contents of this paper,and puts forward some feasible suggestions from wechat platform,family level and social level,the breakthrough and limitation of the research are put forward.