Research On The Spread Of WeChat Rumors And Influencing Factors Among Middle-aged And Elderly People

As the main susceptible group of WeChat rumors,the WeChat rumors and the social impacts of the middle-aged and old-age groups have aroused widespread concern in all walks of life.At the same time,the family group and the circle of friends have become the main positions of the WeChat rumors spread in the middle-aged and old-age groups.The WeChat rumor spread of the middle-aged and old-age groups has an important impact on their interpersonal relationships and family relationships.This study used middle-aged and older people over the age of 45 as the research object.Based on the age-sex group,the middle-aged and elderly groups were divided into four groups: elderly men,elderly women,middle-aged men and middle-aged women.This method was explored by quantitative methods.The differences in the status of rumors and the key influencing factors in the three stages of the beneficiary and the rumor,and further explore the reasons for the influence of individual factors and social factors on the rumors of the middle-aged and elderly groups through qualitative methods.Trying to depict a map of WeChat rumors spread by a multi-dimensional,deep-level middle-aged group.The study found that the middle-aged and older groups showed certain group differences in the transmission of WeChat rumors,and this difference mainly existed in the difference between the genders,and the difference between the age groups was relatively small.This is different from traditional cognition.In the spread of WeChat rumors,the difference between middle-aged and old people is not as big as imagined.Instead,the relationship between rumors and rumors is spread between men and women.There is a clear difference.Under the joint effect of individual factors and social factors,individual psychological factors and rumor discrimination have the greatest influence on the rumors of middle-aged and older people,while family WeChat interaction,network literacy,and social activity in social factors are also to some extent The spread of WeChat rumors in the middle-aged and older groups has an impact.The WeChat rumor as "communication" information hascontributed to the spread of rumors to some extent.The main factors affecting the spread of rumors are the initiative of the middle-aged and elderly groups in the role of parents in the family,the construction of a new image of social networks and the elimination of anxiety.The main reason for the influence of social factors on rumor communication is to convey the relationship information through the content information of rumors to maintain the certainty of the relationship between parents and children.In addition,the cultural back-feeding of the offspring can not only effectively improve the rumor discrimination ability of the middle-aged and older groups,reduce the rumor communication behavior of the middle-aged and elderly groups,but also effectively reduce the digital generation gap between parents and children,and establish a good network parent-child relationship.