A Study On Knowledge Production Path Of Chinese Academic Book Publishing In Digital Era

The beginning of the 21 st century is the beginning of our country's entry into the digital era.Over the past two decades,the academic book publishing industry has been profoundly affected by the continuous iteration and upgrade of information technology represented by network technology and digital technology.On the one hand,technological progress has simplified the content production process of academic book publishing,improved the dissemination of academic knowledge,created technical conditions for providing personalized products and knowledge services for academic book publishing with a fragmented audience market,and forced the improvement of the ability of academic book publishing practitioners,opening up the transformation of the academic book publishing industry.But on the other hand,the rapid advancement of technology has exposed many remaining problems of academic book publishing,which also faces difficulties such as insufficient investment in academic publishing and unbalanced resource allocation in content production,backward marketing concepts and single channels in knowledge transmission,and lack of technical investment in knowledge services.This is one of the main focuses of the paper.Based on the new era background,in order to strive for the favorable opportunities of publishing market,Chinese academic book publishing institutions should actively embrace emerging technologies,solve the inherent problems,value knowledge services,promote industrial transformation,and create a healthy industry ecology for academic book publishing.The paper adopts research methods such as case analysis method,cross-research method,etc.Based on the theory of knowledge production,by combing the compatibility of knowledge production and academic book publishing,academic book publishing is considered as a kind of knowledge production activities,and then explore its development status,the situation of its knowledge production and the optimization of its knowledge production path in the digital era.The paper is divided into five parts.The first part is the introduction,which mainly elaborates the topic selection basis,research significance,literature review,research ideas,research methods and innovation points.The second part analyzes the concepts,characteristics and significance of academic book publishing.The paper defines their relationship with academic works and academic monographs,and introduces the concept of knowledge production,and then builds a knowledge production cycle path for academic book publishing based on its relationship with knowledge services.The third part analyzes the development of academic book publishing in China.First,it analyzes the development background of academic book publishing from four aspects of policy,economy,technology and industry,and briefly analyzes the changes that digitalization has brought to academic book publishing.It also analyzes the main body of academic book publishing in China.Then select typical cases such as Tsinghua University Press ?Social Science Academic Press and Shanghai People's Press from domestic academic publishing institutions to analyze and summarize the development inspiration.The fourth part analyzes the knowledge production situation of Chinese academic book publishing in the digital era.First of all,it analyzes the problems of Chinese academic book publishing in the digital era from three aspects: content production,knowledge dissemination,and knowledge services.Then it analyzes the opportunities that digitalization brings to it.The fifth part combines the content of the first four chapters,and explores the knowledge production path of Chinese academic book publishing in the digital era from three aspects: content production,knowledge dissemination,and knowledge service.