Study On The Network Reproduction Of Film And Television Hot Images

The rapid rise of the network society has opened up a vast space for People's Daily cultural creation,among which the network reproduction of film and television hot images has become a colorful network cultural landscape.The network reproduction of film and television hot images actually refers to network culture dissemination activities that audience make dynamic adaptation and secondary creation using the official media text of the hot characters.Social context is fundamental to our understanding of communication.From the macro level,the rise of the network reproduction of film and television hot images benefits from the open and inclusive cultural pattern,the promotion of entertainment economy and consumer society,and the empowerment of new media technology.Close to it,audience,capital and government affect the network reproduction of film and television hot images.First of all,in order to identify and belong in the social field,the playful expression of micro-struggle and the ritual carnival of self-liberation,the productive audience use the network reproduction of film and television hot images to perform on the social stage.Secondly,in the social network,the flow can be converted into economic capital,the relationship can be converted into social capital,the two kinds of capital become the invisible driving force of networkreproduction activities.Finally,as the supervision of network reproduction activities,the government plays a guiding role in content production,maintains the health of the network environment through the control of parody culture,and promotes the integration and innovation of mainstream culture and subculture.Although there are various forms of network reproduction of film and television hot images,they still follow the basic mode of symbol production.Generally speaking,the symbolization of film and television characters,deconstruction and re-creation of symbols,and the ip-like fission of symbols are the basic steps of symbol production,but the modeling of production often leads to the exaggerated stereotyped images.The network reproduction activities born in the era of social media are inevitably branded with the characteristics of the times.Selective interpretation based on audience preference makes reproduction objects unpredictable.The entertainment representation of consumer society makes the content of reproduction playful.The social embedding of media content makes reproduction diversified.As the carnival of fashion,the popularity of reproduction image is short-lived.In the propagation and diffusion of the network reproduction of film and television hot images,the social network has brought about the interplay and cross-domain propagation mechanism,and the relationship and interaction in the social network constitute its unique diffusion path.Among them,opinion leaders,as the key nodes,dominate the expression of opinions and the dissemination of contents,while ordinary individuals realize the diffusion of network reproduction through the strong association interaction and the circle communication of weak association.In the whole process of dissemination and diffusion,emotional mobilization and identity construction are essential key ways.In emotional mobilization,people achieve emotional resonance between film and television and reality by joking,and then in the whole network to participate in the collective action of emotional release and carnival.In the construction of identity,because of the self-projection of the image of film and television,people express their own value orientation through the opposition of "we" and "others",and in this process,they realize the inquiry of ideology.As a practical activity of network culture,the network reproduction of film and television hot images has certain practical significance.It is the mirror expression of social reality,the metaphorical presentation of people's emotions and the innovative practice of art production.However,the loose social context not only gives it fertile growth soil,but also leaves a gap for chaos to breed,which should be fully paid attention to and countermeasures should be taken in time.First,in view of the elimination of ideology,we should strengthen the guiding consciousness and correct the wrong and extreme tendency of public opinion in time;Second,in view of the chaos caused by the pursuit of commercial profits,market regulations should be improved to break the "gray zone" by refining the legal provisions.Thirdly,aiming at the phenomenon of vulgar culture in reproduction activities,we should improve the media literacy of the public and jointly create a green media ecology.