A Research Of Emotional Narration In Thai Film And Television Advertising

With the development of social,economic,cultural and other aspects of society,there is more and more attention to the film and television advertising industry,and the media field is also moving forward.Some of our country's film and television advertising works single-mindedly take the pursuit of profit as the starting point,the audience's evaluation of such advertising is generally poor.Thailand is also in the context of the global economic integration,but its advertising works are very little in the way of arrogant advertising,and even the content of the advertising to enjoy,which also won the approval of consumers.In order to find out the characteristics and methods suitable for the development of film and television advertising in China,and further improve the content quality of film and television advertising in China,this paper discusses the narrative mode of Thai advertising under such background,and combines with emotion.From the emotional narrative point of view of the Thai Film and Television Advertising Related Literature Collation and case analysis to further study the narrative structure and strategy of Thai Film and Television Advertising.This paper studies the success of the development of Thai film and television advertising,and finds that emotion has become the unique skill of Thai advertisers and the focus of Thai advertising industry.Thai film and television advertising contains unique exotic customs,unique cultural heritage into the advertising innovation.It also analyzes and reflects on the special way of Thailand's emotional appeal,draws on the excellent production experience of Thailand's film and television advertising,and provides some help to the production ideas of China's film and television advertising.