| China's media integration can be divided into three stages: simple combination,mutual game and deep integration.In the mid-1990 s,the open market led to the emergence of all kinds of small media,resulting in a simple media restructuring;After entering the 21 st century,the rapid development of computer technology and the Internet promoted the emergence of new media,which made the media environment change again.In order to seek development,traditional media,on the one hand,played games with new media,on the other hand,actively transformed with the help of new technology,March towards new media;until 2010,the three networks integration entered into a substantial stage of promotion,from which the media began the multi-dimensional deep integration of technology,terminal,content and so on.In the context of media integration,the existing paradigm of news writing and communication has been broken,and its practice shows distinctive characteristics of the times,such as: the presentation of news is more diversified and convenient,the content of news is more abundant,more attention is paid to the user's preferences and feelings,more emphasis on hot spot effect and attention,etc.All of the above shows that the news report has completely bid farewell to the era of one-way communication.Therefore,the traditional news writing theory can not fully fit the writing practice in the context of media,resulting in the dislocation of theory and practice.People should face up to and pay attention to the dislocation between practice and theory.In addition,we should see clearly the causes of the dislocation through the phenomenon,and improve the original theory in combination with the current situation,so as to provide theoretical support for the news writing in the financial media and solve the problems in the practice of news writing.I try to study the dislocation of news writing practice and traditional news writing theory under the media integration,and strive to provide some reference value for the improvement of news writing theory and the better and faster development of news writing practice.This paper is divided into four chapters.The first chapter is the introduction part of this paper.It discusses the background and source of the topic,clarifies the purpose and significance of the research.Through the analysis of the research on the domestic and foreign financial media news writing,it combs the current research situation of the relevant content,clarifies the research scope,clarifies the relevant concepts of the paper,and formulates the research methods of the paper.The second chapter to the fourth chapter are the main part of the thesis.The second chapter takes the concept of "characters in news writing as the main carrier" in traditional news writing theory as the breakthrough point,sorts out the relevant contents of traditional news writing theory,and analyzes the situation of news writing in the context of media.Combining with the traditional theory of news writing,this paper analyzes the practice of news writing,proves the existence of dislocation,finds out the causes of dislocation,and puts forward its own ideas on the construction of the new theory of news writing.The third chapter takes the traditional view that "news background is a necessary part of news" as the breakthrough point,analyzes the situation that news background is independent of news in the fusion media with the traditional news writing theory,finds and confirms the existence of dislocation,finds out the causes of dislocation,and puts forward its own opinions on the improvement of news writing theory.The fourth chapter takes the authenticity of news writing as the research point,compares the practice of news writing in the context of the media with the traditional theory of news writing,confirms the view that "the authenticity of news writing in the media has abdicated",analyzes the factors that affect the authenticity of news writing in the media,and puts forward the methods to solve this problem according to the characteristics of different media. |
