The Research On Designing Mobile Education Games From The Perspective Of User Stickiness

With the popularity of high-performance mobile computer equipment and more and more rapid and convenient network connections,mobile games,as a special Internet product and service,have become an indispensable part of people's daily pan-entertainment life.It is an irreversible trend.However,the mobile game industry still has two important issues to face:One is that the public's negative perception of games still exists,and even with the wave of game universalization,it has once again been pushed to the forefront of public opinion;at the same time,the country' s supervision of electronic games It is also becoming more sophisticated and strict,requiring games to promote positive social values;the second is that the market competition for mobile games has reached the stock stage,and the industry development needs new growth points;in addition to attracting players with higher quality games,user stickiness is maintained It is also crucial.Education is a positive value orientation that can be generally recognized by the public.Under these backgrounds,this article starts from the existing cases and studies how educational content can be combined with the current mainstream mobile game users' sticky behavior rules.Mobile educational game design provides a new set of design strategies.This will help to solve the problem of the lack of industrialized layout of domestic mobile educational games-currently only the "head" manufacturers provide a small number of public welfare educational game products.Although they are well-made,they can also arouse people's recognition of the positive value of the game;but most of the content is short and lacks user stickiness.For players,they are still outside the behavior system of the pan-entertainment lifestyle,and it is difficult to play a sustained and profound Influence.This article studies the sticky behaviors of mobile games for the first step.The research process is divided into questionnaires and interviews.The questionnaires are in the form of question and answer questions,but the default reference answer angle is used.The open coding method is used to analyze the content of the answer sheet and summarize different types of mobile There are common sticky behavior patterns in the game;the interview session is based on these common behavior patterns,combined with vivid and detailed player scenarios,to sort out specific sticky behavior rules that can guide design practice.Secondly,by analyzing and summarizing the relevant theories of educational games,summarizing the presentation of educational value in the game;combining the rules of user stickiness,selecting cases from the existing mobile educational games,with three aspects:gameplay,education and user stickiness Detailed analysis and elaboration from a perspective.Then based on the five elements of experience design,combined with the game development process to build the main framework of the design strategy;from five dimensions of game positioning,business model,game planning,game interaction and visual performance,the design of mobile educational games from the perspective of user stickiness Strategy.In the previous competition,the author's team had designed a mobile educational game product with the theme of "24 solar terms";therefore,the design strategy constructed in this article will be used in the final practical verification link.This entry is reviewed,optimized and redesigned;this is not only to propose a more mature game planning case,but also to provide a representative reference scenario for the specific application of design strategies.