Analysis On ZTE's Overseas Investment Location Selection And Countermeasures On The Context Of BRI

Under the background of information age,the ICT industry development in full swing,information and communication technology update speed,China has realized in the future competition will be the core technology of competition,so the key push forward communication industry independent research and development,emerged in China in the process of communication development internationally competitive enterprise-ZTE.But in recent years,the enterprise is faced with internal and external development difficulties,rising external trade protectionism,fierce industry competition,shrinking international market share,low internal operating efficiency and lack of key core technologies,in this context,combined with “The Belt and Road” initiative;and "going out" strategy,standing on the perspective of micro enterprises,this paper first analysis of ZTE enterprise facing the macro background,industrial environment,determine the enterprise the present situation of development and stage;Second analysis group internal situation,objective analysis of the internal and external threats and opportunities,then through the principal component analysis(PCA),combined with the influence of ZTE's overseas investment location choice target countries economic,trade and economic environment,innovation environment,information and communication infrastructure and application level,and political environment factors,finally determine the evaluation index of five major,given weights are for,and according to the model calculation "neighbourhood" all the way along the ICT development potential comprehensive score of 64 countries,draw the following conclusions:(1)the calculation results with ZTE's existing international layout and location choice relatively fit;The top three scoring countries are Singapore,India and Russia,all of which have invested in ZTE.(2)According to the empirical analysis results,the cluster of 60 target countries is divided into 5 categories,1-10 being the first category,with the strongest development potential of information andcommunication;11-20 is the second category with strong development potential;21-30 is the third category with average development potential;31-50 are the fourth category with weak development potential;51-60,as the fifth category,has very weak development potential,and puts forward targeted location selection Suggestions in combination with the country market access regulations.This paper is the first time from the perspective of micro enterprises in the communication industry to discuss the influence of various factors such as politics,economy,infrastructure and innovation environment of the target country on the choice of overseas investment location of communication enterprises,and discuss the countermeasures of enterprises.This provides a new idea for ZTE to go out in the future overseas location layout,but also for other communications enterprises to explore overseas markets to provide a reference for decision-making.