Research On Marketing Strategy Innovation Of Xiaomi Company Under The Background Of "Internet +"

In the era of "Internet +",enterprises that implement "Internet +" marketing strategies with advanced technologies such as big data and cloud computing can make detailed analysis and mining of information browsed by customers via the Internet,and learn about customer needs and behavioral tendencies,and rely on diversified approaches.Analyze past business practices to innovate corporate marketing campaigns.As information technology continues to advance,companies use "Internet +" technology to learn about customer needs and turn them into new products and services.Based on the "Internet +" enterprise marketing strategy innovation,with the help of big data analysis methods,clearly understand the customer's consumption habits and trends,and conduct classified management for accurate marketing.This study starts with the classification and theory of enterprise marketing under the background of "Internet +".By analyzing the marketing strategy of 4P under the background of "Internet +",we analyze the marketing strategy,price marketing strategy,channel marketing strategy and promotion strategy adopted by Xiaomi company,analyze the marketing strategy innovation of millet company under the background of "Internet +",and analyze the background of "Internet +" in depth.Xiaomi company's marketing strategy innovation,and Xiaomi company's marketing strategy innovation in-depth exploration of the problems,so as to put forward the perfect strategy.Under the background of "Internet +",the problems of millet company's marketing strategy innovation are: the difference between the image of millet phone and its products is quite large,the quality of big data marketing needs to be improved,the speed of new media communication is slow and the audiences are single.We should also pay attention to marketing concepts,marketing methods,marketing strategies and channels.We should pay close attention to the research of marketing elements and marketing strategies.We should use the new mode of combining online and offline to build "Internet + brand marketing".In this paper,we believe that in the context of "Internet plus",we should focus on improving product quality and enhancing customer reputation.We need to expand the data platform,use new media to improve the interaction rate with customers,use big data to understand customer needs and improve product experience.