Research On Marketing Strategy Innovation Of Internet Talk Shows

The continuous development of Internet science and technology and mobile intelligent terminals has pushed China into the information age.The 44 th "Statistical Report on Internet Development in China" shows that the number of Internet users in China reached 854 million and the number of online video users reached 759 million.There is no doubt that the mobile Internet is profoundly changing all aspects of our lives,including the entertainment methods we choose and the entertainment content we consume.With the advent of the mobile network era and the continuous development of video platforms,network variety has made a qualitative leap in terms of content creation and production investment.Network talk shows(also known as talk shows)have always been an important variety category in network variety.This variety variety is unique in many network variety categories with its easy and funny content and innovative and varied programming style,and has a strong audience..The talk show network comprehensive not only seeks new ideas and changes in the content and style of the program,but also continuously explores and innovates marketing strategies to achieve great value in business value.In the era of the Internet economy and traffic economy,marketing strategies will play a role that cannot be ignored.This article takes the online talk show as the research object.Through the analysis of STOW's marketing model,it deeply discusses the innovation of these variety shows in content marketing,advertising marketing and interactive marketing.Finally,it combines the AIVSA model of brand marketing communication to analyze The inspiration from the talk show network variety marketing strategy is to provide a better reference for the development of China's network variety,thereby promoting the better development of China's cultural entertainment industry.