Research On Marketing Strategy Of Beijing Xiaomi Corporation

With the rapid development of mobile Internet technology,the mobile terminal products has become an indispensable part of people daily life,more and more people begin to pursue the high performance of mobile terminal products.With Google Android smartphone operating system design and development,the performance and the design of the open environment has attracted a large number of software developers,to push the development of the smartphone market to a new level.Due to the hot Android mobile phone,plus China's huge consumer groups,in just a few years at home and abroad the major mobile phone brands started to pour into China's smartphone market,Xiaomi company was established in only three years in China's smartphone market,Xiaomi phenomenon has become a hot topic in society.In this article,I read a lot of marketing management related literature,collected a large number of smart phone industry data,and to the development of Xiaomi company has carried on the thorough investigation,the Xiaomi company internal external environment makes a deep analysis of the marketing strategy provides the basis for Xiaomi company.Respectively using the PEST model and porter five model to Xiaomi company's macro environment,industrial environment are analyzed.On this basis,the further use of 4 p marketing strategy of Mi-phone marketing theory analysis.Finally,the forward points out its may face the risk of the millet,and boldly coping strategies and Suggestions are given.Mi-phone became more and more popular in the market,the main reason lies in the Internet marketing,beautiful MIUI system,high ratio hardware combination of the three.To continue rapid development in the smartphone market,first of all,the most important is that Xiaomi should build a mature and stable supply chain,the second one is to build abundant distribution channels,and the last is continue to maintain and optimize product quality and after-sales service.