Interaction And Identification Of Fans In Online Communities

With the economic and social development,cultural communication between countries and the degree of globalization keep going.Under the premise that material life has greatly improved,people's spiritual needs have gradually become prominent.In this context,some outstanding works abroad have captured a considerable part of audiences by virtue of high-level production,and formed a stable cross-cultural fan group.At the same time,thanks to the rapid development of information technologies and the application of multimedia technology has made information online appear in an unprecedented rich form.All these have stimulated people's desire to exchange information online.Driven by social instincts,those who focus on similar topics and share common interests are gradually gathering online.The fans group around the British drama "Sherlock" is an example.As a drama derived from classic texts," Sherlock" is a creative adaptation of the spirit of the original,placing the Victorian story originally set in the contemporary British social context,and Incorporating contemporary global issues such as "counter-terrorism",drawing on Chinese cultural symbols such as "Suzhou Code" to participate in the narrative,and finally gaining widespread recognition including the Chinese audience.Baidu Tieba is a big active place for the fan group.This text analyzes the content of the posts there and focuses on the interaction process and psychological identification mechanism of the fan group.The first chapter mainly reviews audience researches in different media ages,fan group researches at home and abroad,and various researches on the “Sherlock”.The second,briefly describes the rise of the online community and the online gathering of fans.The third and fourth chapters,through the grabbing and analysis of the typical texts,it reveals the content mechanism,control mechanism,and participatory culture formed on the basis of "Shenxia ba".Meanwhile,it was found that through the establishment of the identity symbol segmentation and the construction of the spiritual world,this fan group finally realized the construction of cross-cultural identity.In summary,this article concludes that:First,the strong appeal of culture to people.Secondly,people's online socialization is a supplement to the interpersonal relationship in reality,and it will also prompt people to reflect on the social interaction in reality.Finally,the focus on cross-cultural is both a focus on people and a sense of the outside world.