| The development of Internet technology has facilitated the communication and exchange of information among the public,and the development and upgrading of social media has provided a new space for people’s communication.The online fun-loving group aggregated with fun-loving as the core exerts influence in the society and becomes a unique cultural phenomenon.As one of the most influential and active social media in China,Sina Weibo launched the Chaohua community function in 2016.The Chaohua community takes users as the main body and gives the greatest degree of freedom,attracting more and more distinctive niche cultures to settle in,so that the scattered subcultural groups such as JK uniforms network interest groups have been integrated and developed,becoming network interest groups.The cyberspace where groups gather the most.This paper starts with interaction theory and obtains first-hand information through the participation and observation of Weibo Chaohua community and in-depth interviews with online interest groups.The result of multiple demands.There are two kinds of interaction behaviors in the group: the daily interaction oriented by communication and the abnormal interaction in the form of conflict.Among them,it can be divided into daily interactions based on five conventional topics: entertainment display,interactive communication,uniform discussion,opinion expression,and publicity and promotion,as well as two types of conflicts that can be resolved,small conflicts and normalized value conflicts.form.The interaction within the group presents the characteristics of circle and staggered parallel,online and offline mutual penetration.In the interaction,virtual presence replaces physical presence and becomes the premise for group interaction of Quyuan.The access mechanism and group norms provide guarantee for the interaction of Quyuan group.The interaction is based on the content identification of the core of Quyuan.Get emotional energy.As the mapping of social groups on the Internet,online interest groups play an important role in constructing identity,social interaction patterns,and dissemination of interest culture.In the interaction,online interest-related groups construct self-identity through emotional projection,and achieve group identity through intra-group interaction,which in turn affects the cognition and behavior of group members;It constructs the pattern of interpersonal interaction,develops interpersonal relationships that extend from online to offline,and expands the social capital accumulation of members;at the same time,the interaction also forms a culture of interest,producing small circle cultural symbols,and constructing a subcultural system.However,when seeing the positive social function and influence of the online interest-related group interaction,it is even more necessary to clarify the negative function of the interaction: that is,individuals are addicted to virtual interaction,leading to alienation and alienation from the real world;open public space breeds discourse violence;The problem of crowd polarization squeezing space for benign interaction.The solution to the problem requires members of Quyuan to enhance their awareness of the subject and strengthen self-discipline;combine interactive content to make up for the shortcomings of supervision;attach importance to public opinion leaders and play a leading role.Through the above countermeasures,we can solve the problems existing in the interaction of the online interest groups,and better realize the governance and integration of the network interest groups. |
