Research On The Cultural Communication Of The “digital Forbidden City” Of The Palace Museum In Beijing

"Science and technology dramatically facilitate the development of media,and Media renews humanities." With the continuous development of digital technology,people are gradually brought into the state of digital existence,"Digital Forbidden City" is a new form of Museum-Digital Museum.Through the digital display of cultural relics,digital communication and cooperation with emerging media,it has the attributes of media,so as to play the role of cultural communication.The birth of "Digital Forbidden City" is closely related to the current social context,System reform and policy traction,media reform and technical assistance,concept innovation and cultural inquiry all provide a good opportunity for the cultural communication of "Digital Forbidden City".With the help of interactive communication subjects,multiple communication texts and subtle communication strategies,the "digital Forbidden City" shows its special charm and appeal beyond the traditional museum culture communication.Government organizations,operators and visitors have jointly constructed a variety of communication subjects.At the same time,through the "sensible","visible" and "touchable" cultural relics carrier,the cultural relics and spiritual culture,the palace museum culture and popular culture,traditional culture and modern culture,Chinese culture and world culture are all presented.In addition,relying on the online multi-channel communication platform,offline digital exhibition and new expression methods of cultural and creative products,it meets the audience's leisure and entertainment needs,knowledge and culture demands and interactiveparticipation needs,and produces the effects of shaping the public consciousness,gathering the public sentiment and inheriting cultural values.However,under the influence of the upsurge of cultural creation,the pursuit of technology and the digital divide,there are some Anomies in the process of cultural communication,which to a certain extent lost the target of cultural communication of museums.Therefore,from the three aspects of "value balance" to cast the charm of cultural relics,"content is king" to tell Chinese stories and "people-oriented" to broaden the communication path,we can better spread Chinese culture and expand the influence of "Digital Forbidden City" cultural communication.