Research On Cultural And Creative Design Of Museum Red Cultural Resources Under Digital Narration

Red culture is an important part of China’s cultural construction,and is of great significance in promoting the inheritance of Chinese traditional culture and enhancing the country’s cultural soft power and cohesion.The development of red cultural resources has sufficient impetus,including the support of national policies,the increase of social attention,the rise of cultural industries,and the application of scientific and technological means.In the context of digital era,the development of technologies such as Internet of Things,big data,cloud computing and artificial intelligence provides technical support and innovative methods for the development and dissemination of museum cultural resources and conservation management,and the transformation of cultural and creative design of museum red cultural resources has ushered in new development opportunities in the digital era.Based on the research of digital narrative theory,this paper explores the creative design transformation path of museum red cultural resources,and takes the red cultural resources of Nanjing Yuhuatai as an example for design practice.The second chapter discusses the overview and development status of red museum resources in Nanjing,systematically composes and analyzes the red cultural resources of Nanjing Yuhuatai Martyrs’ Cemetery,and inspects the current dilemma of the transformation of red cultural resources in museums;the third chapter introduces digital narrative theory to promote the effective transformation of red cultural resources in response to the current status problems.By comparing and analyzing the digital narrative cases of red cultural resources transformation and non-red cultural resources transformation,we search for the narrative framework and digital narrative design elements for transforming abstract red museum cultural resources into figurative cultural creations;Chapter4 starts from the user side,locates the target users,adopts qualitative story insight first,then quantitative data verification,explores the demand opportunity points,and uses IPA important performance degree The analysis method compares demand importance and actual experience satisfaction to determine users’ demand for red cultural and creative products.Then,based on the design elements of digital narrative design for red culture and creativity,the digital narrative design process and strategy for the transformation of red cultural resources for target users are proposed: mining narrative themes to convey contextual experience,organizing narrative structure to shape contextual experience,and condensing narrative discourse to present physical experience;Chapter 5,based on the design strategy in Chapter 4,takes Nanjing Yuhuatai Martyrs’ Cemetery as an example,and outputs the design practice of product layer,information layer and visual layer.Chapter 6,which summarizes the main conclusions of the thesis and points out the shortcomings and prospects of the research.The research constructs a digital narrative design model for the transformation of museum red cultural resources into cultural creations,and derives the methods and paths of digital narrative-driven design transformation of museum red cultural resources.Taking Nanjing Yuhuatai Martyrs’ Cemetery as an example,we extract the red cultural genetic symbols,apply digital narrative thinking to the inheritance of red cultural resources,and realize the strategic upgrading of red cultural creative industry.