Research On The Title Of News Comment In WeChat Public Account

News comment WeChat public number is an important part of WeChat public number,the title of which directly affects the amount of reading articles and thumb up.As a classical quantitative analysis method,content analysis has been widely used in academic research in the field of journalism and communication in recent years.SPSS is one of the commonly used software in statistics,which can effectively facilitate the data analysis of samples.Content analysis is used to study the title of news comment WeChat public number.Firstly,samples are selected from the traditional media authentication,network media authentication and personal authentication of news comment WeChat public number and the category is constructed.Relevant factors(title length,mass,interface to the caption location,title,head figure),punctuation(single commonly used punctuation,punctuation marks,short vertical bar),part of speech to use(personal pronouns,adverbs,numerals),sentences use(sentence,emotional tendency,single sentence)as the basic control variables,in reading as well as the thumb up as observation variables,using SPSS software to analyze data.It is found that the length interval of the title,the combination of commonly used punctuation marks and the short vertical line have a significant impact onthe amount of reading,and the position of the title,the combination of commonly used punctuation marks,adverbs,and the emotional tendency of the sentence have a significant impact on the amount of reading and the amount of thumb up.And in different types of news comment WeChat public number,the above variables have different effects on the amount of reading and the amount of thumb up.The conclusion of the above rules provides reference for the further research on the headline production of news comment WeChat public accounts,and also provides inspiration for the digital content production of other social media platforms.