On The Editing Of The Public Title Of The Micro - Letter And Its Law

In today’s information age, the traditional media using micro media to develop has become the top priority for the future development of the traditional media. Right now, age is characterized by the spread of information spread fast, the audience can choose whether to continue to focus on, through the headlines so how news headlines editor can successfully attract audience’s attention to became one of the most crucial.I put WeChat public combine the network news editor and the discourse analysis theory for the first time, the research methods of literature analysis and content analysis, selecting the representative of the People’s Daily, the official media portals in February’s daily news headlines, the microblog article released in February 1800 the weibo and the WeChat article number public push in February 275 the title of the news, first, according to the observation of the focus of the news media platform for the different issue, clear news headlines, editor of the inevitable correlation and media platform, then three different news media platform focused on the same news issue title of sample analysis, combining the theory of discourse analysis to analyze the medium WeChat public platform to push the headline have how unique and adapted to the mode of discourse.After a summary, the editor of the title is the sentence pattern showed a trend of entertainment, design diversity, deliberate design topic, manufacturing feelings incite, integrating hot topic, is clear about the causes of these characteristics in order to increase the public, the number of fans, broaden its publicity channels, enhance their brand influence. Finally summarized this study WeChat public, title, editor of the characteristics and laws in the future WeChat public, provide some useful reference on the edit title.