| In In recent years,plagiarism is very serious in the domestic reality show market.The homogenization and crudeness of the programs make it difficult for most of reality shows to escape the fate of attenuation of public praise and audience.However,as the first detective reality show in China,“Who's the murderer” has soared its popularity and public praise from the first season to the fifth season,with a total of14.78 billion views.Its Douban rating has also remained at around 9.Besides,its popularity and public praise both surpass its original Korean version,and it has won the recognition of the industry and the government by virtue of its strong sense of social responsibility,making it a phenomenal reality show with high research value.In order to comprehensively analyze the success of “Who's the murderer”,this paper takes the "5W" communication mode proposed by the famous communication scholar Laswell as the theoretical basis,makes a multi-dimensional and systematic analysis on the five essential elements of communication,including subject,content,medium,object and effect.Based on the analysis of the 5W perspective of “Who's the murderer”,this paper summarizes the enlightenment that its communication mode can bring to Chinese reality shows: Basing on its strong innovation ability,it has achieved the myth of surpassing the original version.Adhering to the advanced IP creation concept,it avoids the occurrence of homogenization by precise positioning,unique cases,multi-dimensional interaction and promotion of derivative products.Integrating the brand features are with the program content,it has creates a new mode of native advertising.Constructing the correct value orientation,it has reflected social value and cultural value.As the head IP of domestic reality shows,“Who's the murderer” is typical and representative in the industry.Hoping that the program research based on the perspective of “5W” can provide useful reference for the future development of Chinese reality shows... |
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