The Research On China's Science And Technology Reality Show In The 21st Century

With the rapid development of science and technology,from the use of social media to the prosperity of the Internet economy,from the pursuit of artificial intelligence to the upgrading of smart homes,technology has always affected people's lives and changed the possibility of future development.The desire for scientific and technological cognition is stronger than ever.How to use the mass media to effectively disseminate scientific and technological knowledge among the grassroots and improve the scientific literacy of the people has become one of the hot issues of experts and scholars at home and abroad.As a result,a variety of technology-like reality show programs have emerged,and the variety show market has created a strong technological whirlwind.Since the 21 st century,CCTV and various David TV broadcasts of real-life reality shows,such as CCTV "Tactic People";Hunan Satellite TV "I am the future";Zhejiang Satellite TV "Intelligent Future" and other nearly 20 programs for research Object.Firstly,the concept and concept of the rise of this kind of program are explored and analyzed.Secondly,starting from the development status of these programs,the unique characteristics of such programs are outlined,that is,they have the basic features of using technology innovation variety mode,using technology to promote humanistic care,and using technology to create a cool stage;with the leading role of scientists and robots Other major types;the social value of promoting science and technology communication,promoting mainstream values,and leading the era of intellectual entertainment,and based on this,discussed in detail the innovations in the production of science and technology reality shows.It is believed that the concept positioning,content construction,performance form and audio-visual effect of the program are the key points and breakthroughs for promoting the transition of China's science and technology reality show from the burgeoning stage to the rapid development stage.The science and technology reality show not only has a certain foundation in production,but also has a certain successful experience in communication practice,which has important enlightening significance,but there are still some defects to be improved.In order to better carry out science and technology communication,such programs need to strengthen the communication elements such as the creative team,the dissemination of content,and the media;refine the communication strategies such as branding,broadcasting strategies,and interactive links;and make the audience's scientific and technological awareness and cognition The attitude and the need for knowledge are stimulated,transformed and satisfied,so that the communication effect of the program is optimized.On the other hand,although the reality show of science and technology is the crystallization of the innovation of variety show,there are also problems such as "scientific" and "entertainment" imbalance,serious homogenization trend,lack of scientific connotation of programs and other drawbacks.How to avoid the loss of entertainment,how to emphasize the expressive power of science and technology,etc.,still need to be constantly considered and explored.