A Study Of The Vietnamese Mass Media At The Reform Times

Vietnam entered the period of the innovation in 1986. With Vietnamese politics, economy and the other fields commencing innovation, the mass media in Vietnam entirely changed whether in the concrete project (including media, technology and services, etc.) or in the system and concept. The dissertation tried to answer the following questions from a large number of first-hand Vietnamese information, with the theory of transformation of the socialist state, and setting the contemporary Vietnamese reality and trend. Firstly, what was the track of the Vietnamese mass media form the innovation? Secondly, what were the internal logic and the impetus of the evolution? Thirdly, what was the character of the Vietnamese news and media innovation and development direction?This dissertation consisted of four sections. The first section is an overview of media before Vietnamese innovation. It presented the special circumstances of Vietnam, and the brief news'history before innovation, and the news viewpoint of Ho Chi Minh and Chang zheng, who are the representative of the Vietnamese Communist Party. The aim is to explain the soil of the development and innovation, and the basic context of words in Vietnamese media.The second part of the article,Chapter II, tidied up the track of the evolution and characteristics of the various stages, with the background of the political and economic reform in Vietnam, and summed up the general situation of the news and media during the development of the innovation of Vietnam.The third part of the thesis, in all four chapters, analyzed the new expansion of the news and media function during the innovation in Vietnam. Chapter III, IV and V respectively explored "People's Forum" function of the media, monitoring (anti-corruption) function, and the situation of the mention and achievement about participation in the political decision-making(anti-defense) function. The paper considered that the Vietnamese mass media possessed the features of "The People Forum", which expressed puplic opinion and supervising government.;the impetus root three corporate action in the innovation of the political system, market and social forces enhancing, but the media has to "uphold the party's leadership." Chapter VI, with the case study of "Labor Daily" explored the Vietnamese media how to cover the direct election in 2007, compared the government with the media on the media coverage of different framework, aimed to concretely specify the above conclusions.The fourth part of the paper analyzed the situation of the development and implementation of Vietnamese "Press Law". After the article inspected the history and development of"The Press Law", the background since 1989 and 1999, and the content, the paper concluded that, "The Press Law" in 1989 endued the media with the right of the relative independent, established the overall direction and the basic framework of the media reform in Vietnam. And then the general tendency of"The Press Law"in 1999 was to enhance the government management the media.Basing on analysis the situation of the mass media in Vietnam, the paper considered that the media of the innovation in Vietnam was driven by three joint forces which consisted of political reform, market mechanisms and social forces. The political system provided more adequate space for the media, and played a key role in promoting innovation. Contrariwise, the innovation of the media promoted the democratization of politics, thus forced political reform. The power of the media next reform will more obviously and directly come from the force of economy and social forces. However, the current political reform is seeking for in Vietnam, the direction of the political reform played an important role in the future development of the mass media. Thus the future development direction of the news and media in Vietnam will depend on the result of the three powers struggle among the party and the government, market, social.Meanwhile, the paper argued that Vietnam provided useful experience on the way of development road in socialist mass media.