Research On CL Company's New Media Marketing Strategy

The theme park,a tourism destination famous for its specific theme,is developing rapidly in the tourism industry.The question of deciding.With the advent of the Internet era,mobile client has become a new normal,and audiences' habits have changed.New media,which is totally different from traditional media,has entered the public's vision.Its interactive,instant,personalized and community characteristics have become new marketing tools in various industries.In the aspect of publicity and promotion,theme parks also try to use network technology and new media resources to establish brand image,but it is limited to unilateral research such as network marketing and micro-blog marketing.Systematic research on marketing system of CL theme park combined with new media marketing is the focus of this paper.Based on the New Media and marketing theory,systematic analysis of CL Paradise new media marketing status,a detailed investigation of the new media marketing being used,the search engine ranking,website design needs to be improved,the network video propaganda effect is poor,lack of cooperation closely with e-commerce platform,micro platform influence small,mobile marketing is not enough depth,Its competition is becoming increasingly fierce.How to break through in the fierce market competition,how to locate accurately and efficiently,and how to attract the audience to build the brand of the park are the urgent problems to be solved in the marketing of theme parks at present.Then draw lessons from Disneyland in new media marketing ideas,combined with the actual situation of the CL Paradise,it should improve in search engine rankings,adjust the website design,the importance of network video propaganda,strengthen cooperation and enhance e-commerce platform The micro platform influence,deepen the development of mobile marketing measures.