Research On New Media Marketing Strategy Of Shenzhen DH Theme Park

In recent years,with the growth of Chinese population and the development of internet technology,the internet has completely changed people's life.Especially,in the area of tourism,the proportion of new media marketing has exceeded that of traditional marketing.More than 80% of the middle class and young people prefer to obtain tourism information,buy tourism products and enjoy tourism services through new media such as website and mobile phone.At the same time,with the emergence of a large number of new kinds of new medias,such as Douyin,video broadcast platform etc,great changes have taken place in the way of obtaining public information and social communication and entertainment channels.Using the questionnaire survey and interviews investigate,this paper study on new media marketing integrated strategy of Shenzhen theme park under the background of Internet.And taking Shenzhen theme park as the model to analyze its experience and shortcomings in the area of new media integrated marketing,sum up the improvement measures of Shenzhen DH theme park.In order to seek out the influence of different new media marketing on Shenzhen DH theme park,this paper collects tourists' information about Shenzhen DH theme park new media marketing through questionnaires and interviews,and using the way of analyzing the importance and performance by IPA to find the corresponding relationship between the importance and performance of different new media to Shenzhen DH theme park marketing.Based on the study,the author puts forward some opinions and suggestions on the marketing of other domestic theme parks.And eventually,the study will provide solution to promote the improvement of the new media marketing system of theme parks.