The Party Newspaper Event Marketing Strategy Analysis Under The New Media Era

The hebei daily as main position of the communist party newspaper publicity, is the party and the government contact the bridge and the link to the masses of the people, shouldering the propaganda the party’s line, principles and policies, dissemination of socialist core value system, the important mission of promoting social harmony. Along with the globalization of information dissemination and media form diversification, party newspaper into a key period of reform and development, opportunities and challenges: the role of main channel and position in the spread of more prominent, the test of public opinion guiding force and influence is more serious. Under the new situation, the party newspaper how to firmly grasp the correct public opinion guidance, build the mainstream public opinion atmosphere, advancing with The Times, constant innovation? How to continuously improve the propagation force, leading power, competitiveness and service force, strong spiritual motive together? Is the issue of party newspaper must face.In recent years, hebei daily, actively explore the road of innovation, the party propaganda growing political consciousness, overall situation consciousness, responsibility consciousness, closely around the central and provincial party committee work center, planning, creative drives, to further strengthen the awareness of innovation, strengthen innovation, form innovation mechanism, planning to launch a series of important theme activities, give full play to the positive propaganda party the role of inspiring people, motivate people, really make people happy, resonate, make to enhance the pertinence and effectiveness of news propaganda, to create a new situation party propaganda work has carried on the beneficial exploration.This article through to the hebei daily advertising business department and creative planning center of hebei daily press group and the actual research found that on the data analysis and comparison, literature review, further to the communist party newspaper the hebei daily put forward such as advertising and marketing strategy, creative, activity plays marketing related activities such as planning more meaningful development program.