The Research Of The Features Of The DuShu Magazine

The magazine of DuShu published in April 1979.It is a review magazine about culture,which focus on the main idea of "books".It is to share the reader's ideas and wisdom,to concentrate on humanism in contemporary life;to continuously discuss the people,matter and things;and to show the important cultural phenomenon in different periods and the social ideological trend.That is the reason why it can bring many well-known works for readers.Meanwhile,It was created by the implementation of reform and opening up policy.By April 2019,it had gone through a 40-year process and published a total of 481 issues of the magazine,which can be regarded as a witness to the Chinese ideology and culture in the past 40 years of reform and opening up.The overview of the magazine,DuShu.Firstly,the magazine was emerged under a great background.The successful convening of the third plenary session of the 11 th CPC central committee provided a good background for the founding of DuShu.After ten years of "cultural revolution" and a long period of "book shortage",the ambitious publishers,editors and intellectuals of the old generation gave a strong surport for DuShu.They provided the human resources for it.The magazine was directly led by the research office of Publication Bureau,published by People's Publishing Press,and named by the Sanlian Bookstore,which has been created a unique publishing condition for it.Despite the fact that there have been many editors in chief,every one of them was responsible and devoted to the development of the magazine.What's more,It also attaches great importance to the formation and creation of its own character,and has made masses of efforts in the aspects of content,spirit and service.By doing this,the brand image is more deeply rooted in the hearts of people.The editorial characteristics of DuShu.Over 40 years since its establishment,DuShu has developed distinctive characteristics: up-to-date contents,that is,the content of DuShu varies correspondingly to different times,which is in line with characteristics of different periods of times.The stable and flexible column features,not only presenting the readers with stable key columns,but also having flexible general columns and random columns,which allow the readers to enjoy the stability with a sense of expectation.It holds unique biding features,that is,a size of A5 remained constantly over 40 years,cover design transformed from frugal to florid,distinctive inside front cover,and terse layout design.The advertising characteristics that highly embody the intention of DuShu,that is,the advertisements of the magazine are timely and valuable information related to books,which aligns with the orientation of DuShu.DuShu's editors and authors.The publication of an exquisite magazine is dependent on the joint efforts and cooperation of its authors,editors and readers.The authors and editors are the first two links of editing and publishing,who are playing an essential role.DuShu values greatly the construction of its author and editor teams.It not only has a team of capable and professional editors,who are of a small scale but with a clear division of labor and high level of collaboration;but also has a large number of excellent authors,who contribute high-quality works in different professional fields,jointly creating this spectacular magazine.Relationship maintenance between authors,editors and readers of DuShu.Authors,editors and readers are the basic elements of editing activities,and their relationship maintenance is of significant importance.The editorial department of DuShu has been promoting the orderly,healthy and good development of the relationship among authors,editors and readers by opening a correspondence column between editors and readers,holding "DuShu Service Day" activities and summer reading activities,forming an interactive,friendly and stable relationship among authors,editors and readers,and furtherconstantly promoting the development of DuShu.The reason why it can develop steadily in the same kind of periodicals is that the experience of exploration in the past 40 years,which to some extent provides some inspirations for other magazines.That is,to stand on its own characteristics,dare to advance with the times;to keep a humble attitude,constantly absorb the essence,so that can reflect itself to go forward;to take the cultivation of the author teams seriously,making sure that the publication has more high-quality contributions;Moreover,we should enhance the service awareness of the magazine to serve the readers better and constantly build our own brand image.The summary of forty years' experience of DuShu is expected to provide some experience for other magazines,so as to promote the continuous development of Chinese periodical industry in a hard time.