The Research On Operation Strategies Of Fashionable Cosmetology's Wechat Subscription Number

With the rapid development of mobile Internet and we-media,WeChat has become the platform products,whose functions are communication,marketing,social activities.More and more individuals with WeChat subscriptions to become familiar with the field sitting in hundreds of thousands or even millions of fans of the opinion leaders on the popular female beauty fashion class from the media,but the academic research on such accounts can be described as lacking."dresser MK-Lei Yunqi" was founded in April 2014,so far,subscriptions have exceeded 1 million,the overall development and operations are relatively successful.The headlines are mainly about funny short videos,and different columns are fixed with different focal points.Generally speaking,the style has been consistent.Personal images are used to share their own past growth experiences through the accounts,which will enhance the understanding and trust from fans who come to know their authentic emotions and values.For the non-headlines,both the general idea and key points should be highlighted for more details.The demonstration should be diversified,though it should be mainly featuring pictures and texts,the share of cartoons and videos will increase.The fans interaction column,"Pink Planet Rank Vote",has been confirmed and enhanced.When it comes to channels,the self-made short videos have been launched at QQLive and IQiyi for greater impact,so that the seclusion of WetChat can be broken to link different platforms.The commercial-mode mainly features advertisement and e-commerce,which ensure a mature exploration for the native advertising model.Nevertheless,more issues still remain to be solved in the operations of "dresser MK-Lei Yunqi",including the community's suggestions,the possibility of realizing community economy,UGC production and the attempts for in-depth fans interaction,etc.Finally,the author made a few points number of operating recommendations,hoping to give other beauty fashion category to provide some reference and reference.First,the article style has been confirmed and unified with special layouts that can be easily identified by readers.Serious efforts should be made for personal images,meaning that a unique style should be confirmed for real pictures,cartoons and article tones.On the other hand,the style must fit the taste of fans.Secondly,the quality of contents should be ensured to continuously generate excellent contents that attract fans.Meanwhile,the content carrier should be generalized due to the rapid rise of short videos,excellent teams must be built to create more short videos,which represent a good way to further optimize video columns.Thirdly,we should enhance the interaction with fans to precisely locate user needs,serve users and build groups of fans.In this way,we can have communities based on emotions and values to improve fans' loyalty and transfer cost.Lastly,there will be a better integration between advertisement and media to introduce native advertising.We can also simultaneously explore the payment mode for the e-commerce and the service for fans.