Studies On Development Strategy Of Guang Ming Daily Client Application

The advent of the era of media convergence has changed the survival environment and value status of paper media.With the development of mobile Internet technology and the gradual popularization of smart phones,the transformation of paper media has become a general trend.The news client has been favored by users because of its features such as timely and convenient access to information,diversified communication and sharing channels,and focus on meeting user needs.It has quickly become an important platform for mobile Internet users to receive messages,and it has also become the key role of new media platform that mainstream official media strives to build.The "Guang Ming Daily",with intellectuals as its main readers,is a typical representative with wide influence in the Chinese Communist Party newspaper.During the 71 years since its publication,"Guang Ming Daily" has always adhered to the Ideology of "innovation promotes development",actively engaged in the development of media integration,and moved forward with the website of Guangming Daily,integrated development,and developed a series of excellent media products.Among them,"Guang Ming Daily News Client" is an outstanding leader among these batch of media products,and also enjoys a certain reputation in the industry."Guang Ming Daily Client" was established on November 12,2010 and is the product of the integration and interaction between "Guang Ming Daily" and gmw.cn.With the acceleration of the wave of media convergence,the client has undergone many revisions and upgrades since its establishment.While constantly adjusting the framework settings and optimizing the operation team,"Guang Ming Daily Client" has established a good reputation in the industry for its innovative content presentation and novel and unique functional design.The "Guang Ming Daily" client is not only a "spiritual home of intellectuals",but also a bridge for the promotion and application of cross-platform news information systems and the most cutting-edge product of "Guang Ming Daily" media integration.However,despite the rapid development and bright spots of the "Guang Ming Daily Client",its content still lacks highlights,and its visibility is low;it emphasizes cultural connotation and ignores product forms;knowledge marketing is not in-depth,and the promotion mechanism is not perfect;old profit modeland monotonous management concept;insufficient professional talents and backward team construction,all of these problems need to be solved urgently.Therefore,in the future development process,the "Guang Ming Daily Client" should innovate the news production model and optimize the news content;improve the function settings and enhance the user experience;deepen the marketing methods and enhance the user's stickiness;establish a multiple profit mechanism and clarify the development direction;Improve talent training system,increase reasonable incentive mechanism,and continue to move towards the direction of "building a Party news client that meets the needs of users in the era of media convergence." On this basis,through content descriptions related to "Guang Ming Daily","Guang Ming Daily Client",media convergence and news client,and comparative research with "People's Daily Client",both traditional and emerging media should clarify more about its development path and direction in the era of media convergence,that is,traditional media should find opportunities for transformation in the context of media convergence,the development path of new media platforms should be clear,and the development of new media platforms requires industry norms and policy guidance.