Study On Domestic Musical Journals In The Digital Time

Along with the unceasing progress of society,some new technologies have emerged including Internet and new media,and to some extent they have changed original lifestyle and the main forms of materials.Musical publications,as a publishing industry and regarding target audiences as industry terminal,also face new changes and adjustments with the change of readers' reading ways.The digital age evokes the development of digital publications which has become the trend of new times.Any new thing appears with challenges and opportunities.And in new times,publishing industries can achieve long-term development if they can seize the opportunity and meet challenges.This thesis mainly study the musical journals.From a micro point of view,it firstly discusses how digital journals influence the procedure of compiling and operation of traditional journals.It also,from a macro point of view,analyzes how enterprises,governments and publishing houses adjust and control the digital musical publishing.Then the thesis researches the reasonable localization and developing direction of digital publications in the new times.This thesis is divided into three parts: introduction,main body including three chapters and conclusion.The introduction mainly talks about some relevant concepts and present research situation.The main body begins with the revolution of the musical journals and the publication medium and researches the characteristics of stage development of the medium and its influence on the publications of the musical journals.And it further studies problems and solutions that the musical journals faces in the field of digital medium,including editing,publishing,selling,marketing and service.Then from a macro point of view,the main body finally concludes that enterprises should reform and optimize and the government should support and guide enterprises.The conclusion,viewing from the developing point,puts forwards that we should pursue the pace of the digital journals,follow the developing trend,seize opportunities,meet challenges bravely and achieve a win-win situation.