Research On The Precise Push Service Of Domestic Publishing Academic Journals

Under the background of big data,periodical readers are faced with many difficulties.Problems such as "information overload" and "information trek" make readers often need to spend a lot of energy to delete and investigate complicatedly in order to find what they want to read.With the development of the discipline of editing and publishing,academic journals that belong to publishing are becoming more and more perfect,and a number of core academic journals with brand influence have been formed.However,editing and publishing are applied disciplines,and most types of journals are comprehensive journals.Containing too many research directions and subdivided fields,it is difficult for journal readers to obtain or pay attention to the information they are interested in in the first place,which affects the reader's reading experience to a certain extent.Content quality,service evaluation,influence and other aspects have caused negative effects.Under this background,this paper concludes that through the literature survey and research,the precision push service has the advantages of timeliness,accuracy,consistency and other advantages in the academic journal knowledge service,and it is related to the precision push service of publishing academic journals and publishing academic journals.During the research,it was found that the published academicjournals have insufficient research on the precision push service and are lacking in practical production.Therefore,this article takes publishing academic journals as the main body of research,takes the journals selected as CSSCI source journals(2019-2020)as the main research objects,and uses precision push services as the starting point to carry out investigation and analysis.It is expected that publishing academic journals will pass the development and optimization of precision services changed the single and passive communication mode,changed the operation mentality of journals,proactively provided corresponding value-added services such as precision push,and completed the transformation to knowledge service providers to meet the needs of the market and readers.In the second chapter,this article sorts out the general situation of publishing academic journals and the current status of digital development.On the one hand,it summarizes the academic characteristics of such academic journals in terms of their professional characteristics,readership,organization of journals,positioning of journals,and content of publication.The professional characteristics and reader characteristics of the journal will make the article more targeted;on the other hand,because the efficiency of the precision push service depends to a certain extent on the digitization of the journal,this article from the online journal database,self-built portal website,We Chat public platform 3 in this aspect,we introduce the network situation of this type of journal,combine the advantages of the precision push service with the characteristics of this type of academic journal,analyze the application environment of the precision push service,and expound the necessity of optimizing the precision push service for the publishing academic journal.Through the previous analysis,the third chapter summarizes the existing problems in the accurate push service of published academic journals from four aspects: reader selection,content production,channel expansion,and knowledge service.In Chapter 4,select four published academic journals with a certain reader base and influence,and a high degree of digitization,as a typical case for comparative analysis.First,summarize the experience that this type of academic journal can learn from in the precision push service.The second is to summarize the shortcomings inthe service.Finally,in Chapter Five,based on the analysis results of the previous article,from the four aspects of reader selection,content production,channel expansion,and knowledge service,the deficiencies in the accurate push service of domestic publishing academic journals are proposed,and corresponding optimization development strategies are proposed.We look forward to the transformation and operation of publishing academic journals,integrating journal content resources and reader information,and providing reader-centric precision push services.