A Study On The Convergence Development Of Metropolis Daily

In the context of media convergence has risen to a national strategy,all types of media at all levels are advancing the transformation and development centered on mobile digital communication.As an important part of China's newspaper industry and the most market-oriented newspaper,the Metropolis Daily,which was born in the 1980 s and 1990 s,was more impacted by digital media,the scale of the audience was more severely lost,and the newspaper business situation for the grim,the difficulty and dilemma of its integration and development are more prominent.This also determines the significance of the research on the convergence development of Metropolis Daily.No matter in the development process of the Metropolis Daily or the current practice of integration and transformation,Dahe Daily has irreplaceable specimen significance,which is typical for studying the transformation of the Metropolis Daily.This article is mainly based on the case study of the convergence development of Dahe Daily.The main body of the thesis is divided into four parts:1.Background and motivation analysis of convergence development.In this part,it mainly analyzes the concept,background and motivation of integrated development.This paper believes that the promotion of media technology development,national level policy support,audience demand for changes in information dissemination methods,and media market competition requirements are factors that drive the development of media integration.2.Analysis on the convergence development of Metropolis Daily.This part analyzes the transformation and development process and current situation of Metropolis Daily.In the context of the development of Internet technology,the author believes that the transformation and development of Metropolis Daily has gone through the stages of mainstreaming,digitization,all-media,and integrated development.At present,the basic establishment of the all-media matrix,the increasingly prominent value of content products,the continuous exploration of diversified business models,and the reform,innovation,assessment and evaluation mechanism are the basic status quo of the transformation and integration of Metropolis Daily.3.Analysis of the convergence development of Dahe Daily.This part includes three chapters,and is also the part that the author focuses on.First,the first chapter introduces the course,concept and model of the integrated development of Dahe Daily.The second chapter introduces the integrated development path of Dahe Daily,and discusses the specific measures of Dahe Daily in the process of integrated development from five perspectives: platform construction,content production,institutional mechanisms,user services,and business promotion.The last chapter The problems in the integration development of Dahe Daily were discussed: insufficient investment of platform funds,low professionalism of news content products,inadequate integration of management systems and mechanisms within newspapers,and weak awareness of intellectual property protection of content products,Weakness in building a talent team for media,etc.4.Analysis of the convergence development strategy of Metropolis Daily.This part discusses the strategy of the integrated development of China's metropolitan newspapers based on the analysis of the implementation path and existing problems of the Dahe Daily in the process of integrated development:the premise of building a media matrix,the production of high-quality content as the basis,and the system Mechanism innovation is the guarantee,user aggregation service is the center,the protection of intellectual property rights is the focus,and the construction of the contingent of media talents is supported.In discussing the issue of the development of media convergence,the author insists on such a view:"fusion" is not a definite state,but an evolution process in the context of digital media and social information revolution.Therefore,after conducting a case study on the current practice of integration development,the author believes that in the process of integration development,we should gradually transform and develop from the aspects of platform,content,channel,system,operation,users,and talents,and promote the in-depth development of media integration.