Research On Public Opinion Guidance Of County-Level Convergence Media Center

The trend of media convergence and the arrival of the mobile Internet era are of far-reaching significance to the development direction of county-level convergence media center.This paper is standing in the background of the media integration to the grass-roots in-depth development,analyz es the new transformation and development path faced by the grass-roots media in this environmen t,and combs the important impact of media integration on the work mode and function transforma tion of the grass-roots mainstream media.At the same time,compared with the higher-level mainst ream media,county-level convergence media center has the natural advantage of being close to the masses at the grass-roots level.According to this advantage,based on the field survey of 39 pilo t county convergence media centers in Henan Province,combined with the law of public opinion generation,development and dissemination,this paper summarizes the ways and shackles of public opinion guidance at the grass-roots level of the county-level convergence media center in the new era through data sorting and content analysis of the media products of the pilot county-level conv ergence media center,and explores the county-levelconvergence media center in the context of med ia integration Innovation and development of media center.This paper is mainly divided into five chapters,in addition to the introduction part,the full t ext is mainly discussed from four aspects.In the background and current situation of the construct ion of county-level convergence media center,it combs the relevant policies,background and curre nt situation of the county-level convergence media center;in the main path of public opinion guid ance of the county-level convergence media center,it analyzes from three angles of publicity,servi ce and dialogue respectively,and summarizes the innovation made by the county-level convergencemedia center in terms of business service and information service;in the third chapter,it mainly focuses on "5W" model analyzes the shackles of public opinion guidance in county-level converge nce media center.Among them,in novel coronavirus pneumonia channel,the author made a surve y of the innovation and attempt of the Henan provincial county convergence media center in the f ield of public opinion guidance during the new crown pneumonia epidemic situation,and collated relevant positive and negative cases,and extracted the advantages and disadvantages of the county convergence media center at this stage.Through the data collection and writing of the thesis,the author thinks more about the development of county-level convergence media center.On the next s tage of development of county-level convergence media center in Henan Province,I hope the relev ant views of this paper can provide some ideas.