Research On "Knowledge Internet Celebrity"

With the development of Internet red ecology,the branch of " knowledge Internet celebrity " is gradually derived.As the name implies," knowledge Internet celebrity " refers to the online red that shares knowledge on the Internet.They often focus on a fixed field for deep cultivation of knowledge plate content.This paper studies this kind of net red,focusing mainly on the " knowledge Internet celebrity "on the shaking platform.This paper is divided into six parts.The first part is the introduction,which combs the existing literature,and determines the research problems and research ideas;the second part is the overview of "knowledge network red",analyzes its definition,several ways of content output and the causes of " knowledge Internet celebrity ";the third part analyzes the ways of knowledge Internet celebrity to shape its own brand image,and puts forward " knowledge Internet celebrity " needs to take into account the "four images" in shaping the personal brand image.The fourth part takes the top 10 knowledge network red on the shaking platform as the research model,and analyzes the profit mode of " knowledge Internet celebrity ".Compared with the.traditional network red,the " knowledge Internet celebrity " also has the realization method of k nowledge product realization,consultation and service,and the fifth part is based on the questionnaire survey.The last part analyzes the problems existing in the development of "knowledge Internet celebrity",and then put forward relevant suggestions.