An Analysis Of The Framing Of WeChat Official Account Platform On Intelligent Robots From The Perspective Of Scientific Communication

The Deficit model of science communication defines the communication of science to the spread of scientific knowledge and is criticized as "science-centric".In the era of the new knowledge production model,science communication is reflected in the process of knowledge sharing,cultural exchange and social consultation promoted by policies and public participation.It includes academic exchange,science and technology education,science popularization and technology promotion,and technology information.Sections.It can be seen that science communication is not only the dissemination of scientific knowledge,but also the social meaning of science,and the presentation of scientific social meaning on media content also stems from the construction of various communication subjects.The controversy,development,complexity,and risk of intelligent robot technology have made intelligent robot-related issues one of the scientific and technological issues reported by various media in recent years.From the perspective of scientific communication of technology,the spread of intelligent robot related issues on various media platforms has surpassed the discussion of technical ontology and its scientific knowledge,and also includes a wider range of content,which embodies different communication subjects.Cognition,attitude and value judgment of intelligent robot technology.This article puts the issue of intelligent robots under the visual threshold of scientific communication,uses media frame theory,combined with content analysis and text analysis research methods,and uses the WeChat public account platform included in the Huike database to discuss the issues of intelligent robot technology.The content is a sample for analysis to explore the problem of media framework construction for intelligent robots.After analyzing 232 valid samples,the results show that the government,scientists,academic organizations,the public,and commercial self-media have jointly constructed smart robot issues on the WeChat public account platform.They use news,news,comments and other genres.Political,economic,social life,culture,ethics,technology and other perspectives to spread the issue of intelligent robots.Each communication subject adopts four main frameworks:progress framework,harm framework,conflict framework,and concern framework to disseminate intelligent robot issues.The causes of these four frameworks of progress,harm,conflict,and concern can be attributed to:first,the uncertainty of the development of intelligent robot technology itself;second,political and economic forces have intervened in the development of intelligent robot technology and self-media content Production field;third,the communication subject's imagination of different dimensions of technology;fourth,the cyberpunk movie's shaping of the intelligent robot issue has affected the communication subject.