| Scientific communication has become an important part of modern citizen cognition.The analysis of the content of the WeChat public account of the technology class helps to understand how the science communication affects the public through the agenda setting in the media.This thesis is aimed at the significance of the dissemination of the technology-based WeChat public account.In the ranking of the Qingbo Big Data Index Technology WeChat publicity,we selected the top ten for the five consecutive months from April to August 2018.Ten WeChat public accounts were used as research objects.After collating relevant documents,the content analysis method was used to analyze the contents of the release from December 7,2017 to December 7,2018.The original collected data totaled 17,771,after the sample was screened by the author.The effective sample for this study was 1361.Taking the scientific topics,scientific topics,article maps,whether the news is original,the number of articles and the time of publication of the articles in the sample as the independent variables,the three core components in the study of the significance of the dissemination issue are “highlighted and noted”."Development degree" is the dependent variable,and it is affected by the factors that influence the dissemination of the content of the technology-based WeChat public content.Finally,the two indicators of “number of readings and number of likes” are used to cross-analyze how the significance of communication issues affects the reading feedback of the audience,and further analyze what factors affect the reading feedback of the audience of the technology-based WeChat public article.This paper is divided into six parts.The first part is the introduction.It introduces the research background,research significance,research summary and research innovation.The first chapter introduces the research design of this paper,including sample description,research questions,How to measure variables and sample selection and category construction;based on the overview sample data,the second chapter of this paper attempts to summarize the characteristics and existing problems of science and technology WeChat public communication;the third chapter answers the first part of this study.One question is which factors affect the significance of the dissemination of the technology-based WeChat public account? The fourth chapter is divided into two parts.The content of the first section answers the second question of this study,which is the extent to which the agenda of the technology-based WeChat public media is effective,and how effective is it? The content of the second section answers the third question of this study,which factors affect the audience reading feedback of the technology WeChat public number push article? The sixth part is the conclusion of this paper.It summarizes some thoughts on the scientific dissemination of the technology-based WeChat public number.Finally,there are some shortcomings in this research.The study found that in the prominent aspect of the issue of communication issues,the scientific themes of the technology-based WeChat public article,the scientific issues,the number of articles,the originality of the article,and the publication time of the article have significant influences.In the attention level of the dissemination issue,the scientific themes of the WeChat public article,the article map,and the number of article videos have significant influences.In the aspect of the significance of the dissemination issue,the WeChat public account of the technology category was significantly affected by two factors: the article map and the publication time.On the issue of audience reading feedback,the layout position of the article and the emotional tendency of the article are the main factors affecting the audience's reading feedback.The significance of the media's communication issues has a certain impact on the audience's reading feedback.Secondly,the visual elements of the article,the selection of topics,and the release time of the articles have a significant impact on the level of reading feedback from the audience.In addition,the author analyzes the characteristics and existing problems of science and technology WeChat publicity technology transmission,the main features are as follows: First,attach importance to the dissemination of computer and information technology scientific knowledge;Second,comments and more responses,pay attention to interaction with the audience;Third,a large number of articles Matching to enhance the audience's reading experience.The main problems are as follows: 1.The content of real dissemination of scientific and technological knowledge is relatively low;Second,the technology company is the main subject of scientific communication;Third,the communication mode of WeChat public account is relatively closed.Finally,the comprehensive self-media technology communication development status and research conclusions have begun to reflect on the current self-media technology communication. |
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